Bringing Digestive Health to the Masses with David Lester, Co-founder, OLIPOP

Marketing Trends

Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product, and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.

Tune in to learn:

• The stages of OLIPOP’s growth (04:02)
• The science behind the gut microbiome (11:27)
• David’s thoughts on what makes a strong co-founder relationship (16:56)
• What David makes of the growing “functional soda” category (22:52)

Mentions:

• Ben Goodwin (Co-founder, OLIPOP)
• Obi Probiotic Organic Soda
• Justin Sonnenburg
• Monogram Capital Partners / Jared Stein
• Floré by Sun Genomics
• Diageo
• Squint Consulting
• Joseph Petrosino, Ph.D.

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.