Where Martech meets culture- The business podcast with personality
…
continue reading
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
…
continue reading
Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
…
continue reading
A podcast that explores how brands use martech and data to create exceptional customer experiences
…
continue reading
MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
…
continue reading
El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
…
continue reading
Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
…
continue reading
E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
…
continue reading
Salesforce Chit-Chat & MarTech Musings from nVision Talent
…
continue reading
Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
…
continue reading
Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
…
continue reading
Douglas Karr Interviews Business, Marketing, and Sales Leaders
…
continue reading
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
…
continue reading
Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
continue reading

1
Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.
43:54
43:54
나중에 재생
나중에 재생
리스트
좋아요
좋아요
43:54Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offer…
…
continue reading

1
162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding
1:05:57
1:05:57
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:05:57What’s up everyone, today we have the pleasure of sitting down with Rich Waldron, Co-founder and CEO at Tray.ai. Summary: Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent "skills": Imagine your carefully built automation…
…
continue reading

1
Share of search is the marketing metric you need to be tracking
9:57
9:57
나중에 재생
나중에 재생
리스트
좋아요
좋아요
9:57Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…
…
continue reading

1
Closing the Chapter: Season 1 Reflections & Women in Martech
17:31
17:31
나중에 재생
나중에 재생
리스트
좋아요
좋아요
17:31In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and guests who have contributed to making this platform a space for transparency, diversity, and authenticity in Martech…
…
continue reading
VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your webs…
…
continue reading
Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show Notes Connect With: Sarah McConnell: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice…
…
continue reading
Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualific…
…
continue reading
Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demand…
…
continue reading
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organizati…
…
continue reading
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role …
…
continue reading

1
Is AI the end of Martech complexity? Dojo AI founders explain
43:08
43:08
나중에 재생
나중에 재생
리스트
좋아요
좋아요
43:08In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated? What …
…
continue reading

1
161: Angela Rueda: Meta’s Director of Martech on build vs buy, vendor selection and hybrid stacks
1:03:53
1:03:53
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:03:53What’s up everyone, today we have the pleasure of sitting down with Angela Rueda, Director of Business Martech at Meta. Summary: Angela walked into Meta's engineering-first culture, discovering a sprawling mess of DIY custom martech solutions, and leading the organization through a fundamental mindset shift about build vs. buy decisions. She brings…
…
continue reading
Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores …
…
continue reading
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …
…
continue reading

1
Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)
48:30
48:30
나중에 재생
나중에 재생
리스트
좋아요
좋아요
48:30In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users? Tommy, a SaaS marketing expert with experience at Tealium and Relay42, sh…
…
continue reading

1
160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipeline
1:03:44
1:03:44
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:03:44What’s up everyone, today we have the pleasure of sitting down with Mac Reddin, Founder and CEO of Commsor. Summary: Mac treks through the Jurassic wilderness of modern sales, where outbound campaigns cannibalize themselves while AI-powered sequences are degrading response quality by the day. Real marketing power flows through human networks, forwa…
…
continue reading
Scott Brinker, VP of Platform Ecosystems at HubSpot, discussed the evolution of the martech landscape, noting its growth from 150 vendors in 2011 to over 11,000 today. He highlighted the impact of AI, which has introduced over 3,000 new products in the past 18 months. Brinker emphasized the importance of designing martech stacks for flexibility and…
…
continue reading
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the co…
…
continue reading
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…
…
continue reading

1
Marketing Operations isn’t just about tools, it’s about strategy, people & process!
44:42
44:42
나중에 재생
나중에 재생
리스트
좋아요
좋아요
44:42In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the Norwegian Navy! I shared a short clip of that moment…
…
continue reading

1
159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCs
53:14
53:14
나중에 재생
나중에 재생
리스트
좋아요
좋아요
53:14What’s up everyone, today we have the pleasure of sitting down with Ana Mourão, CRM, Customer Data and CDP Advisor. About Ana Ana started her career in the financial services sector before moving to field marketing and ecomm partnerships She then spent 5 years as a Marketing leader at 3M She created the Experimental Marketer framework to help marke…
…
continue reading

1
Lessons from a Martech Founder: Mikhail Damiani on Innovation, Leadership & Building Blue Bite
24:54
24:54
나중에 재생
나중에 재생
리스트
좋아요
좋아요
24:54In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspir…
…
continue reading
A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…
…
continue reading

1
158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering
51:05
51:05
나중에 재생
나중에 재생
리스트
좋아요
좋아요
51:05What’s up everyone, today we have the pleasure of sitting down with Jeffrey Lee, Lifecycle Marketing Technical Lead at Calm. About Jeff Jeff started his career as an IT specialist at IBM He then joined Merchant Circle as a FE Web dev and eventually ended up managing a team of web developers He later joined Flipboard – a popular social magazine app …
…
continue reading
Jay Schwedelson, founder of Subjectline.com, discusses email marketing tactics on the martech podcast. He emphasizes the importance of engaging subject lines, such as starting with numbers, capitalized words, or emojis, which can increase open rates by 20%. He also highlights the need for frequent, relevant emails to avoid spam filters and suggeste…
…
continue reading

1
Mastering Marketing Automation: AI, Personalization & the Future of Martech
22:33
22:33
나중에 재생
나중에 재생
리스트
좋아요
좋아요
22:33In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement. Tune in as we d…
…
continue reading

1
Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
43:34
43:34
나중에 재생
나중에 재생
리스트
좋아요
좋아요
43:34Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his…
…
continue reading