Website Essentials: More Than Just Fancy Pixels

Marketing Made Easy for HR Consultants

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation.
You'll discover:

• How to set up your homepage in minutes so visitors don't click off never to return again.
• Why sharing the testimonials the "wrong" way could be damaging your credibility.
• What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
• The 5 things you need to consider if you're thinking of getting a new website.
• You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
• The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
• PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).

Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.
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