124. Learning to Play Again: Karen Robinovitz

LIBERTY ROAD with Nada Jones

Karen Robinovitz's business is a bit slimy. As Sloo Moo Institute's co-founder, she has found the intersection of play and mental health in the most unexpected and colorful ways.

Karen is a media veteran and the co-founder of Digital Brand Architects (DBA), the first talent management agency for social media personalities. Largely credited for creating the social media influencer market, Karen has been listed as one of 80 Women of Power by Variety, and Forbes has called her one of the best-branded women in social media.

Before DBA, she created integrated social media communications strategies for global brands such as Tiffany & Co., Tory Burch, Coach, and Estée Lauder Companies. She spent a decade as an accomplished journalist, contributing to the New York Times, Harper's Bazaar, Elle, and Marie Claire, amongst others, and was on-air talent on VH-1, E!, MTV, and morning shows across the country. She has authored three books, one of which was optioned by Walt Disney Productions for a feature film.

In today's episode, Nada sits down with Karen to discuss how playing with slime during a painful time led to her newest incarnation. During a deep depression, she found solace in an afternoon of playing with slime and felt a bit of relief for the first time in years. She recognized the restoring power and potential of play. Karen shares how her co-founder experienced similar heartache and healing, which brought the two together to create the Sloo Moo Institute.

Check out the Sloo Moo Institute website and YouTube channel, and reserve tickets for an immersive play experience. Follow on Instagram: @sloomooinstitute @karenrobinovitz

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