217 | Unprepared But Still Moving Forward | with Amanat Anand

Honest Ecommerce

Amanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York.

After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge.

SoaPen teaches kid's personal hygiene habits through their fun and innovative products.

She has been featured on Shark Tank and is a listmaker on the Forbes 30 under 30 list.

In This Conversation We Discuss:

• [00:00] Intro
• [01:03] Where the idea of SoaPen came from
• [02:26] Explaining how SoaPen works
• [03:32] What’s next after winning the UNICEF competition?
• [05:22] The first marketing strategies for SoaPen
• [06:50] Realizing that SoaPen has a market
• [07:34] Having traction before the pandemic
• [09:37] Sponsor: Electric Eye https://electriceye.io/connect
• [10:34] Sponsor: JSON-LD for SEO https://jsonld.app
• [11:49] The main channels for SoaPen
• [12:07] Amanat was apprehensive to go to Shark Tank
• [13:11] What’s different about the Shark Tank process
• [14:10] The Shark Tank bump in sales
• [14:54] What has changed since Shark Tank?
• [16:07] Where to find SoaPen

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Soap-filled pen that kids can draw with before scrubbing up! soapen.com
  Use code HONEST20 at checkout to get a 20% off coupon.
• Connect with Amanat linkedin.com/in/amanatanand
• Take the first step towards Shopify success electriceye.io/connect
• Get your free structured data audit for your store jsonld.app

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