216 | Does an Agency Background Guarantee Ecom Success? | with Lynn Power

Honest Ecommerce

Lynn Power spent much of her 30 year career running and transforming agency brands.

Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture.

She recently left the big agency world to launch two brands: MASAMI, a premium clean hair care brand which launched in February 2020 and Isle de Nature, bee-powered home fragrance which launched in September 2020.

Prior to her entrepreneurial move, Lynn was CEO of J. Walter Thompson NY, responsible for the flagship office of WPP’s $1.5B iconic agency (the oldest advertising agency in the world).

Throughout her career, Lynn has had the great fortune of working on some of the world’s most well-known brands including: LISTERINE, American Express, Clinique, Hershey’s, Pizza Hut and Wild Turkey.

Lynn believes that business success relies on building a team that respects and nurtures ideas as well as the people who create them.

She believes in moving at the speed of culture, eliminating barriers and helping women find their voices.

In This Conversation We Discuss:

• [00:00] Intro
• [00:53] MASAMI and Isle De Nature
• [01:56] Lynn’s cool history in Ecommerce
• [03:49] How Lynn justifies having no degree
• [04:32] Agency background = brand success?
• [07:24] The boring side of the business is crucial
• [08:04] Will the go-to-market strat years ago work today?
• [10:27] Sponsor: Electric Eye electriceye.io/connect
• [11:23] Sponsor: JSON-LD for SEO jsonld.app
• [12:38] Tactics that weren’t worth the hassle
• [13:47] Facebook is a difficult and expensive route
• [14:50] Advertising is like gasoline
• [16:18] Pros and cons of naivete in business
• [17:25] There are not tricks or silver bullets
• [18:01] The fun in business is figuring stuff out
• [19:30] Consumer impatience is a big factor
• [19:59] Black Friday and beyond for Lynn’s brands
• [22:07] Where the Conscious Beauty Collective came from
• [24:45] Connect with Lynn if you have further question

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Premium hair care line designed for superior hydration, texture, and shine lovemasami.com
• Bee-powered home fragrance with the belief that nature is luxury isledenature.com
• Connect with Lynn linkedin.com/in/lynn-power-02b8904
• Take the first step towards Shopify success electriceye.io/connect
• Get your free structured data audit for your store jsonld.app

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