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The Podcast Effect: How Audio Storytelling Shapes the Way We Listen
Manage episode 402009180 series 3124493
Jennifer Shore and Unreal Digital Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer Shore and Unreal Digital Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport — through insightful conversations, valuable insights, and thought-provoking discussions.
During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Devin McDonnell, Founder of Devenio Podcasts, about how podcasting offers a unique opportunity to showcase your expertise, build credibility, and cultivate long-lasting connections with your audience. Some key points discussed include:
- Why podcasting became an important channel for driving engagement and fueling B2B marketing initiatives.
- How video is an emerging trend in podcasting that can boost discoverability and engagement.
- How Account-based marketing strategies using podcasts can help build relationships with target accounts.
- The new tools that allow B2B marketers to accurately measure podcast ROI by tracking listener journeys.
- Why video and derivative content are important for B2B marketers to fuel marketing efforts on a limited budget.
RELATED LINKS
- Connect with Devin here!
- Check out Devenio Podcasts.
- Learn more about Unreal Digital.
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