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Tackling the Big Issues in RevOps: A Discussion on Attribution, Lead Management, and More
Manage episode 399528910 series 3124493
Jennifer Shore and Unreal Digital Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer Shore and Unreal Digital Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions.
During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Ellie Cary, Unreal Digital’s Global Head of RevOps, to unravel the complexities of this vital business function. Key talking points include:
- How Marketing and RevOps teams are evolving to support core functions and needs, focusing on unified direction, processes, and strategies.
- The importance of understanding the customer journey and breaking it down into manageable steps to achieve goals.
- The need for scalable attribution frameworks and data tie-ins to accounts, partners, and contacts.
- How RevOps teams must adapt to changing policies and leverage AI to build logic and track high-intent data.
RELATED LINKS
- Follow Ellie here!
- Learn more about Unreal Digital.
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