Episode 178 - How to Get Free PR with Ali Karsch of LVPR

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 46:14

MP3•에피소드 홈

While getting free PR for your brand isn’t easy, it’s not impossible. And the rewards can be huge. Great companies and CEOs have always understood this. From Steve Jobs to Walt Disney to Richard Branson and others. Free press can be worth millions to your brand. And you don’t have to be as dynamic as Richard Branson to get free PR.

Ali Karsh is the co-founder of LVPR, a PR company that works exclusively with cool DTC brands like NATIVE, Cloud Paper, Everyday Humans, and many others.

In this episode, we condense Ali’s 15+ years of PR experience into a power-packed interview. We cover the most important topics so you can start getting free PR now for your brand. Here’s what we discuss:

When’s the best time to engage with media?
How to craft a compelling founder story that the media is eager to share?
How the pandemic has made getting PR easier (and harder)
LVPR’s 5 Rules for brands it works with
What is commerce/affiliate PR and how it’s changing the PR game.
Plus more!

327 에피소드

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