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Amazon has always been a jungle for sellers. Battling sabotage from unscrupulous competitors, protecting yourself from listing takedowns, and avoiding account suspensions are all enough to keep you awake at night. So how do you protect your Amazon business from all the forces trying to kill it? My advice is to learn from and get to know former Amaz…
 
Tom Worcester is a tremendous success story. Grit, determination, and the ability to pivot he has in spades. He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd. He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security f…
 
We’re all but guaranteed to see another record holiday season on Amazon this year. But that does not guarantee that you will have a banner holiday season. This year is sure to be challenging for online sellers. More shopping will take place in stores than last year during the height of the pandemic. Ad cost are also on the rise. Combine all of that…
 
Are you fully prepared for Holiday 2021? This year is sure to be unique. While eCommerce is still growing, it’s growing at a slower rate than last year. Stores are opening, and, for now at least, shoppers are spending more money on experiences than they were during the height of the pandemic. So how can you maximize your online holiday sales this y…
 
With iOS 14 and privacy updates throwing advertisers for a loop and increased ad costs making reaching your ad goals harder than ever, scale on Facebook may seem illusive. On today’s episode, I wanted to hear from an up-and-coming Facebook ad manager and co-host of the Rich Ad, Poor Ad podcast Dyland Carpenter. Dylan specializes in eComm media buyi…
 
Are you ready to crack the YouTube ads code? Ready to learn how to win now and into the future even as privacy issues are causing media buyers to pull their hair out? Here’s the Audio from a recent, wildly popular webinar I presented at. We had just over 2,000 people attend to hear our Winning Formula for Scale for YouTube ads for eCommerce. This p…
 
Several of my successful eComm friends are selling all or a portion of their businesses right now. It makes sense. Ecommerce valuations are at an all time high. Also, when you consider that entrepreneurs make 50% or more of all the money they will EVER make from their business when they sell it - you have to be thinking about when and how you want …
 
Nearly every day we have eCommerce companies reaching out to us wanting to know how to grow their eCommerce brands using YouTube ads. YouTube ads are both exciting and mysterious to most store owners. In this episode, I’m bringing you insights from some of the best and brightest minds at OMG Commerce. This is the audio recording from a recent YouTu…
 
Prime Day 2021 was a year of firsts. It was the first year Prime Day took place in the 2nd quarter. From 2015 to 2019 Prime Day was in July. In 2020, due to the pandemic, Prime Day was moved to October and became the de facto kickoff to holiday shopping. This year was also the first year that Prime Day experienced year-over-year growth of 10% or le…
 
You want low CPMs (like the early days of Facebook)? You want massive engagement from eager shoppers? Are you looking for a little virality to go with that? Then you need to consider TikTok and SnapChat ads. I’ve had more clients and other agency friends ask about TikTok and Snap ads in the last few weeks than I can ever remember before. Both platf…
 
Every website is leaking sales and conversions somewhere. While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate. In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees. If you fix ev…
 
Ryan McKenzie is doing what he can to help save the planet. His super-effective laundry detergent strips are keeping millions of plastic laundry jugs out of landfills each year. He also wants to save your brand from bad video advertising. I invited Ryan on the show again because his approach to video advertising is just awesome. Here at OMG Commerc…
 
If you think the Amazon marketplace is wild right now, you should have seen it in 2003. My guest today is Jason Boyce. Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company. Now he’s frequently interviewed and quoted in the media on all things Amazon. He was recently interviewed for a PBS Frontline Docu…
 
The death of email has been boldly proclaimed and then retracted so many times I’ve lost count over the last 10 years. Finally, I think most people agree that email marketing is here to stay, at least for the foreseeable future. This episode is a double-header in terms of topic but still delivered in the same amount of time as usual. It’s a “two to…
 
Andrew Morgans is a true OG when it comes to success on Amazon. Andrew is the founder of Marknology (think marketing combined with technology) an Amazon brand accelerator and the host of the Startup Hustle podcast. He’s been helping brands grow on Amazon for 9 years. Needless to say, a LOT has changed on Amazon in 9 years and Andrew has seen a litt…
 
This is a special episode. My very first podcast appearance as a guest was on Austin Brawner’s Ecommerce Influence podcast back in 2015. Austin is one of the sharpest minds in Ecommerce. He’s either friends with or has consulted with some of the biggest names in DTC Ecomm like MVMT Watches, Pura Vida Bracelets, Snack Nation, and many more. On this …
 
Prime Day is one of the biggest shopping events of the year. We now fully expect Prime Day to land in June of 2021 (at the time of recording this podcast we were still uncertain of whether it would be June or July). OMG’s Amazon Director, Chris Tyler and Amazon Specialist Amber Norell join me for this week’s episode to break down what we’re expecti…
 
Matt Clark knows what it takes to scale a business. He’s the CEO of Amazing.com the creator of the most successful information product of all time - Amazing Selling Machines. He’s also the co-owner of Lifeboost, a company that he and his business partner Charles Livingston have grown from just $17k per month in sales to over $2 million in monthly s…
 
Myth: marketing texts are annoying. Truth: bad marketing texts are annoying. Good text messages foster customer loyalty and drive sales. Ready for the 4 Keys to powerful text marketing right now? While text marketing isn’t overly complex, there is certainly a right way and a wrong way to approach it. 81% of all shoppers have signed up for text mess…
 
How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts? Sound impossible? It’s not. It’s the magic of Gated Launches. So what’s a gated launch? It’s a product launch that’s only available to VIPs or top customers. While it may sound complex, it’s really not. …
 
If you’re like me, then you're fascinated by the stories of “tech geniuses.” I never get tired of hearing the origin stories of great tech startups and geniuses behind them (The Social Network is still one of my favorite movies). In this episode I interview Shawn Livermore, author of the new book Average Joe: Be the Silicon Valley Tech Genius. Shaw…
 
How quickly can you find the following key metrics from your business? Contribution margin. Inventory turn ratio. Return on inventory (the other ROI). If you struggled a bit finding those answers (or if you just want to go to the next level), you need to listen to this episode with John Canetta. This episode was super fun for me and the content is …
 
Brennan Agranoff was building spreadsheets at age 13. He learned a little HTML in High School. Growing up playing club basketball in Oregon with Nike HQ in his backyard, Brennan saw the appeal of custom socks as a young teen. So he launched his first eComm brand called HoopSwag at age 13. Brennan is a master of creative growth ideas. He combines th…
 
If you sell a great product, then no doubt you’re getting referrals. Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth. Referral programs are a proven, but underutilized strategy for growing eCommerce brands. In this episode, I interview Arlen Robinson, referral marketing specialist, podcast hos…
 
This eCommerce power couple is ON FIRE. They are cranking out AMAZING products on Amazon and growing fast. More importantly, they’re having fun in the process. More surprising and impressive than the growth is that they’re married, work together and, wait for it...still like each other! We uncover some really powerful lessons in Amazon growth, busi…
 
Facebook is still a land of opportunity, but it is NOT currently smooth sailing. The most powerful storm right now is, of course, privacy concerns. Namely, the iOS 14 update and how it will impact advertisers' ability to track and optimize campaigns. Facebook’s ability to track users everywhere online as they did in the past is going to be severely…
 
Andrew Youderian is a bit of a legend. Podcaster, investor, former eCommerce store operator, and now founder of the premier online community for 7 and 8 figure eCommerce store owners - Ecommerce Fuel. That’s why I’m super pumped to have him on the show this week to talk predictions for the rest of 2021! In this episode, we put on our Nostradamus ha…
 
How does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program? Normally it doesn’t, but Adi Arezzini isn’t your typical eCommerce entrepreneur. Few companies run influencer marketing as successfully as Adi Arezzini. And few people understand what it takes to build a brand and a community like Adi. Wh…
 
Once upon a time you could source any old product you wanted from Alibaba, slap your name on it, throw up a listing on Amazon, and presto! Instant sales. I personally know several people who sold 7-figures + per year doing this. Well….those days are over. Everyone I know who ran that kind of business is either 1. Out of business or 2. Had to make a…
 
Few eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline. You’ve maybe seen their home decor products in big retailers like Home Depot, Bed Bath and Beyond or online at Wayfair, Amazon and many more. Also, few eComm businesses have faced the setbacks that Ken and team have faced. From a fire…
 
Jared Mitchell has a unique perspective on the eCommerce industry. He and his wife, Alana, run two eCommerce sites - skincarebyalana.com and alanamitchell.com. He’s also the lead eCommerce consultant for Neil Patel and he runs an eCommerce training group at beefysites.com. This guy has forgotten more good eCommerce ideas than most will ever learn. …
 
Cyber 5 Recap While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020 (Thanksgiving Thursday–Cyber Monday) and an early look at how Holiday 2020 as a whole is shaping up. Here are five key observations, so far, for Holiday 2020. We’re breaking every eCommerce record and it’…
 
Colby Bauer has personality. He’s a half-pipe skating, snowboarding, former collegiate athlete who turned a simple idea into a thriving eComm business. He and his wife McKenzie started Thread Wallets with just a single product idea. Simple, functional, minimalist wallets with personality. That initial product took off and Thread quickly grew into a…
 
Conversational commerce. What is it? Basically, it’s taking the in-person shopping experience of asking questions and talking to retail sales staff and moving it into multiple online channels seamlessly. Today shoppers want to interact with you in a variety of ways and they want near-instant feedback. Messenger. SMS. Chat. Facebook comments. Your c…
 
Very little about 2020 has been normal - including Prime Day. This year’s Prime Day was in October vs. Amazon’s usual July time frame. What did this mean for 2020 Prime Day vs. 2019 Prime Day? Would this year’s Prime Day make the official launch of holiday sales? In this episode, I bring back OMG Commerce’s Amazon Director Chris Tyler to discuss wh…
 
Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter. She’s experienced the highs of multiple 6-figure product launches, plus she’s endured the heartache of a launch gone bad. She knows what to do and, just as importantly, what to avoid. In this podcast, we talk about the keys to building a 6-figure crowd-funde…
 
What do six-packs, successful pilots and 2020 have in common? No, it’s not a drinking game. We’re talking data here people! Do you know your data…like really know your data? Do you have a feel for it? Do you look at the right numbers daily? Let’s talk pilots for just a second. If you’ve ever seen a cockpit, it looks kinda like most eCommerce dashbo…
 
There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or …
 
During a pandemic, marketing for a travel company isn’t easy. Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future. In this episode, we talk about the perfect combination of short term and long term growth strategies. Using influencer marketing for short term g…
 
In a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line of sunscreen. So what separates a sol…
 
Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to help fight deforestation, educate ch…
 
CPAs that suddenly double overnight. Skyrocketing CPMs. Winning ads that suddenly turn into losers. Data changes that impact how ads are being run now. The list of potential issues, potholes, loopholes, and blackholes for online advertising goes on and on. So what’s an eComm store owner or media buyer to do? Call in Molly Pittman and John Grimshaw …
 
This year’s online holiday shopping season will be one for the record books. Most people say they’ll shop more online or exclusively online this year. And online shopping will also start earlier this year, indicated by Google study results where 69% of holiday shoppers say they will shop earlier this year to avoid items being out of stock. To domin…
 
Amazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd. In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’…
 
Is something broken in your business? Not reaching your growth goals like you’d hoped? Then you likely have a systems or delegation problem. My guest today is Trent Dyrsmid. Trent is the host of the Bright Ideas podcast as well as the founder of an Amazon reseller business that just ranked #254 on the Inc. 5000 list. He is also the co-founder of Fl…
 
Michael Jamin knows a thing or two about telling a good story. He’s written for popular sitcoms like King of the Hill, Rules of Engagement, Tacoma FD, and Beavis & Butthead to name a few. More importantly, for our purposes, he’s also the Co-Founder of Twirly Girl - an eComm brand that features some truly magical storytelling ads. I wanted to have M…
 
Almost every eCommerce company I talk to is investing heavily into Facebook and Google Ads. Probably less than 30% are actively investing in Affiliate marketing. I first met my guest, Greg Powell, while we were both providing consulting services for another agency. I instantly could tell that he knew his stuff. Now he’s running an extremely success…
 
The online buying journey is a complex process. It rarely looks exactly the same for different shoppers. BUT, there are distinct stages that most shoppers pass through in their unique journey. Video can be your secret weapon along each stage of the journey - compelling customers, educating customers, and delighting customers. Ben Amos lives in Aust…
 
Everyone knows that word of mouth is the most effective form of marketing. The problem? How do you facilitate, encourage, and track it without being weird? Enter Nick Stagge and Wooly. In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising. Nick has worked with some…
 
Online shopping has shifted dramatically since the start of the pandemic. Some experts believe we’ve seen 5+ years of eCommerce growth condensed into just a few months. Attitudes towards quantities ordered, shipping rates and times, and pricing have ALL shifted from the norm. I wanted to have Jon MacDonald come back on the show (see his first appea…
 
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