Episode 126 - Increasing Conversions in the New Normal of Ecommerce with Jon MacDonald of The Good

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 45:01

MP3•에피소드 홈

Online shopping has shifted dramatically since the start of the pandemic. Some experts believe we’ve seen 5+ years of eCommerce growth condensed into just a few months. Attitudes towards quantities ordered, shipping rates and times, and pricing have ALL shifted from the norm. I wanted to have Jon MacDonald come back on the show (see his first appearance on the podcast for Episode 60 to talk about what’s working right now in terms of Conversion Rate Optimization. We cover some truly fascinating subjects including:

How buying in bulk it a new trend - even if your marketing to non-peppers
How to structure new shopping options for buying in bulk to make the process easier on shoppers and easier on your fulfillment centers
3 ways to use SMS marketing to before, during and after the shopping experience to surprise and delight customers
Where you should start optimizing now including some key data points and quick wins with Google Analytics that you’re likely missing
How to quickly and inexpensively benefit from Heat Maps
Why taking care of your highest value customers is more important now than ever before

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