Episode 127 - Put Digital Rails Around Word-of-Mouth and Building an Ambassador Program with Nick Stagge of Wooly

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 42:16

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Everyone knows that word of mouth is the most effective form of marketing. The problem? How do you facilitate, encourage, and track it without being weird? Enter Nick Stagge and Wooly. In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising. Nick has worked with some awesome brands including Skull Candy, Purple Mattress, and more. Here’s a quick look at what we cover in this episode:

Salomon shoes got 22.6 million impressions without running a single ad
How to Identify and segment your best customers and how to know when you have a customer make a referral that ends in a purchase
How ambassador programs focus on credibility while some influencer programs focus on reach…and why credibility is often better and more profitable
Word of mouth customers are happier, better educated and often stick around longer - here’s how you get more of it
Driving six figures of incremental referral revenue.
Plus more

278 에피소드

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