How to write great cookbooks with Sarah Copeland

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In today’s season 5 premier episode (52) of the EAT, CAPTURE, SHARE Podcast, I’m speaking with Sarah Copeland, an award-winning food writer, photographer and cookbook author, known on instagram as Edible Living. We chat about how to develop a career in food, what it was like working for Oprah, how to write great cookbooks and lots more. Here’s what else you can expect from today’s episode….

  • Sarah introduces herself

  • Sarah shares how she developed a career in food

  • Sarah talks about her journey from working at Oprah magazine, to a chance encounter that led to the start of her cookbook writing career

  • Sarah notes how the concept of her first cookbook was developed

  • Sarah and I discuss what it’s really like writing a book

  • Sarah explains how creating recipes and photography for a book is completely different than creating recipes for a blog or social media

  • Sarah explains how she comes up with fresh new recipes and how she stays inspired

  • Sarah shares the number one thing she avoids when she’s nurturing a new creative idea

  • Sarah outlines her recipe development process

  • We discuss what distinguishes excellent cookbooks from mediocre ones

  • Sarah talks about how she deals with copycats

  • Sarah explains how she selects recipes for her cookbooks

  • Sarah’s first cookbook sold more than 200,000 copies and she shares what she learned from writing a run-away success like that

  • We explore whether it’s always the best idea to photograph your own cookbook

  • We chat about what role social media plays in ‘success’ within the food world

  • We both open up about the pressure we feel to grow a following on social media

  • Sarah outlines how she balances her ambition with the needs of her young family

  • Sarah explains how she curates her instagram stories and why she enjoys it more than the instagram grid itself

  • Sarah shares how she got a show on the Food Network Cooking App

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