Looking Back on What it Took to Launch Glōci with Natalie Ellis; Raising $2M and The Major Pivots it Took to Get Here

Earn Your Happy

If you are in a challenging season or launching something new in the world, this episode is for you. I’m sharing a throwback of Natalie Ellis interviewing me on the Bossbabe podcast about the entire story from the original idea, to pivoting the entire company $1M dollars in. Hitting roadblock after roadblock, I share what every entrepreneur should do faster to get unstuck and have the support you need. Plus, I share how to show up as a leader ESPECIALLY on the hard days, the power of fast decision making, and why a pivot might be what you need to take your business to the next level. I hope this episode is proof you can go out and do the “impossible” thing, raise the money, and gain the skills to crush your goals in 2025 and beyond.

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HIGHLIGHTS

00:00 The story behind Lite Pink.

08:30 Why I chose to raise money from 54 female investors.

12:00 The harsh realities of launching a start-up business during a global crisis.

17:00 How setbacks challenged my confidence and clarity.

24:45 The “Titanic” moment that led me to pivot.

29:30 How I learned to trust my instincts again.

33:00 The hard truth about deferring decisions out of fear and burnout.

37:45 The mindset shift every leader needs to handle tough conversations effectively.

44:00 What helped me launch a new product in just 30 days.

49:45 What it truly means to rise stronger after every setback.

55:45 Why the smallest daily habits create the biggest mindset shifts.

58:30 The biggest lesson I learned from almost losing it all.

RESOURCES

Join the Glow-up challenge! 5 days of workouts, journal prompts, and a detoxifying meal guide - starting Jan 6th!

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.

Sign up for GrowthDay - https://www.growthday.com/lori?via=harder

Watch on YouTube - @LoriHarder

My book: A Tribe Called Bliss

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow Earn Your Happy: @earnyourhappy

Follow glōci: @getgloci

Girlfriends & Business: @girlfriendsandbusiness

Follow Natalie: @iamnatalie