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5 reasons not to use AI in creating pharma marketing content
Manage episode 427775809 series 3506216
Darshan Kulkarni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Darshan Kulkarni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We discuss the risks associated with using AI in your pharma marketing plans:
1. Data Privacy and Security: Ensuring the security and privacy of data, whether it pertains to patients or non-patients, is paramount.
2. Bias: Questions arise regarding the sources of information, control over data, and addressing privacy concerns to prevent biases and comply with regulatory standards set by organizations like the FDA and FTC.
3. Lacks Transparency: AI decisions must be transparent and understandable. Stakeholders need clarity on how decisions are made, and there should be traceability to ensure accountability and build trust in AI-driven processes.
4. Intellectual Property Concerns: There are significant legal concerns surrounding intellectual property rights when using data to develop AI models. Lawsuits from entities like The New York Times or Google underscore the importance of protecting proprietary information and ensuring compliance with intellectual property laws.
5. Consumer Protection: Implementing AI in marketing plans raises consumer protection issues. It's crucial to consider how AI-driven decisions may impact consumers and ensure that practices align with ethical standards and regulatory requirements to safeguard consumer interests.
By addressing these risks proactively, businesses can navigate the complexities of AI in marketing while minimizing potential pitfalls and ensuring compliance with legal and ethical standards.
90 에피소드
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