Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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David Garfinkel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Garfinkel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Authenticity
Manage episode 454582635 series 2758664
David Garfinkel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Garfinkel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an accidental Facebook ad created more engagement than anything else I’ve ever seen. I went over the ad with my clients and we figured out that it was the way they used authenticity in the writing of it that touched so many people and inspired so much response. These days, slick marketing is on a steep decline when it comes to effectiveness. People are wary of high-powered pitches and over-the-top promises, more than ever before. Remember the old Who song, which is now the intro to CSI Vegas, “Who Are You?” In part, it goes: Well, who are you? I really wanna know Tell me, who are you? 'Cause I really wanna know I think they were decades ahead of their time when they released this song in 1978. Because it seems every prospect has this question on their mind before they will consider buying from you. And authenticity will get you a long way to a satisfactory answer and help them become a customer.
Download.
402 에피소드
Manage episode 454582635 series 2758664
David Garfinkel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Garfinkel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an accidental Facebook ad created more engagement than anything else I’ve ever seen. I went over the ad with my clients and we figured out that it was the way they used authenticity in the writing of it that touched so many people and inspired so much response. These days, slick marketing is on a steep decline when it comes to effectiveness. People are wary of high-powered pitches and over-the-top promises, more than ever before. Remember the old Who song, which is now the intro to CSI Vegas, “Who Are You?” In part, it goes: Well, who are you? I really wanna know Tell me, who are you? 'Cause I really wanna know I think they were decades ahead of their time when they released this song in 1978. Because it seems every prospect has this question on their mind before they will consider buying from you. And authenticity will get you a long way to a satisfactory answer and help them become a customer.
Download.
402 에피소드
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