Your Community Won't Save You

Built To Grow Fitness Business

⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤

⁤Sounds great… but only if you're a client. ⁤

⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤

⁤So, why is this happening? ⁤

⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. ⁤⁤It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already). ⁤

⁤The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. ⁤

⁤By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. ⁤

⁤Your gym isn't just a community center - it's a business, and you need to treat it that way. ⁤

⁤Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. ⁤

⁤Let's dive in!

Key Takeaways:

• Intro (00:00)
• Community events don't guarantee client retention (03:00)
• Emotional decisions can hurt your business (07:41)
• Price increases are necessary for business sustainability (09:51)
• Selective client retention strategy (14:34)
• Focus on core operations, not events (16:00)

Additional Resources:

- Built to Win by Tim Lyons - Tim's new book, available here

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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