Why Gyms Fail Semi-Private

Built To Grow Fitness Business

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3M ago 24:02

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"My clients don’t want this."

How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.

In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.

They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it to the price sheet or mention it in passing – you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.

The truth is, it’s not that your clients won’t buy into semi-private training – it’s that they don’t understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.

If you’re ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clients’ results, this episode is your guide.

Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training – and thrive.

Don’t let fear keep you stuck. Listen now and start building the gym of the future!

Key Takeaways:

Intro (00:00)
Gym training models (00:27)
Why semi-private training is profitable (01:15)
Common pitfalls in model transitions (02:30)
Importance of clear communication (05:53)
Using Semi-Private Pro as your secret weapon (10:41)
Gym owners’ fear of change (16:53)
Industry trends and client expectations (19:02)
Final thoughts (22:43)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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