The Trainer Brain

Built To Grow Fitness Business

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.

Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.

The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.

This might be a tough pill to swallow for many gym owners – you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth.

In this week’s episode, Tim and Randy unpack this transformation. This one is for all of you who feel like you’re working harder than ever but getting nowhere.

Tune in and learn how to break free from the daily grind and build the business you deserve!

Key Takeaways:

• Intro (00:00)
• Recurring revenue is the king (01:08)
• Subscription models in other industries (05:00)
• Dangers of paid-in-full offers (07:08)
• Transitioning to semi-private training (09:00)
• The importance of consistent delivery systems (13:06)
• Avoiding desperate marketing tactics (16:34)
• Building a business that runs without you (19:43)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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