))
Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens
Manage episode 357162318 series 2985796
Pablo Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pablo Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The business closest to the customer wins.
This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.
But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.
That's why the idea of Event-Led Growth is one you should consider.
On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and show you:
- why events are a more efficient way to discover prospects, engage buyers, and grow advocates
- how most companies are underutilizing events, and the opportunity it creates for you
- what you can do to de-risk your event strategy and make sure it drives longterm success for your team
- how the next generation of influencer marketing is an event strategy
- and more!
Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS.
Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.
Connect with Mark:
On her LinkedIn: https://www.linkedin.com/in/markkilens/
Connect with ME!
Online at:
LinkedIn or Instagram.
249 에피소드
공유
