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Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
 
Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
 
Get excited about how content strategy can help you succeed with your marketing, communications and career goals. The Succeed with Content Strategy podcast’s mission is to share knowledge and insights into how content strategy helps marketing, communications and PR professionals, business owners and bloggers elevate their brand with content, and to motivate content strategists to constantly improve their practice and advance their career. In each episode, your host, Rebecca Steurer, discusse ...
 
Hosted by Arrigo Lupori, Content Marketing: Scale Your B2B Firm is a podcast for founders of small B2B firms as well as B2B marketers looking to scale their business in a strategic, sustainable manner. The podcast focuses primarily on budgeting, content strategy and management, analytics, marketing technology, return on investment, and more. Tune in every week for your 15-minute fix of content marketing goodness, and don't forget to check out KoalaRank.com for even more useful content.
 
Every other week on the Content Marketing for the Future Podcast, Amanda Chiu interviews the modern marketer to uncover how they are building their audience using machine learning technology. For those new or newish to the idea of adding machine learning technology to their content strategy, you will learn how to better sell your story without losing that human touch. Our special guests will be talking about topics like: innovative content marketing practices, targeted audience building stra ...
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
Tactical and effective meets grounded and honest in advertising, marketing, and content creation. This show is a mix of real, practical advice for listeners and a little bit of philosophy. Host Marion Abrams searches out insights, strategy and tactics from the most accomplished thinkers and doers in the field.
 
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the bu ...
 
Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod ...
 
Host, Christopher Gaudreau, talks about content marketing from strategy to management. His musical alter ego, Pattern Interrupt, creates music about marketing, business and motivation. It's all entertainment in the name of marketing and business education. #edutainment
 
I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it m ...
 
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
 
Content Strategies Review with Mike Pallagi is the show for B2B technology content marketers that focuses on strategies for creating content marketing tools. These are strategies that other creatives and the host have come up with that help them break creative blocks by stimulating lateral thinking. Now you can load your creative arsenal with a cache of creative tactics, too. A new strategy awaits you every Monday.
 
Coolfire'd Up is a weekly FacebookLive and podcast for video content creators, agencies and brands looking to learn more about defining a video marketing strategy. Produced by Coolfire Studios, one of the MidWest's most successful production companies in the area of commercials, television and digital video; each week we share real world learnings and experiences from Coolfire creatives and collaborations with agency and brand partners. Whether you're a creative looking to break into the vid ...
 
Enter the mind of the Original Strategy Hacker™, Troy Sandidge. Troy is a Growth Marketing Strategist with over 10 years of experience empowering brands to achieve next-level growth, increase brand authority, maximize revenue, elevate marketing results, and develop strong communities through innovative growth strategies, digital systems, and marketing solutions. Troy is the Founder & CEO of Strategy Hackers, the leading provider of on-demand strategy solutions. His on-demand strategies have ...
 
Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in ...
 
Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
 
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show series
 
It’s so easy to set up your recording space at home without spending a fortune. You can improve the audio quality of your podcasts by first identifying and eliminating the sources of noise in and outside your recording studio. Today, Sebastian and I will walk you through what these are and give you tips on what you can do to significantly enhance y…
 
In episode 95 of The Content Strategy Experts podcast, Sarah O’Keefe and Kris Eberlein (chair of the OASIS DITA Technical Committee) discuss the upcoming release of 2.0. What can you expect if you are currently in DITA? And what do you need to know if you are considering DITA? “If you’ve been shoehorning diagnostic information into troubleshooting …
 
Patricia Gomez and Mario Ferrer lead the content design team at King Games, the makers of Candy Crush and other popular mobile games.Patricia GomezMario FerrerThey operate at a scale that might intimidate some people, designing experiences for nearly a quarter of a billion users. Serving that many customers forces them to be thoughtful about the to…
 
We often hear that time heals all wounds, but unfortunately, that isn’t always the case. Trauma is tricky, and if we aren’t dealing with it head on, we run the risk of reliving our darkest days, or worse: passing them on to our kids. How can we get started with the process of healing our scars, so we can prevent them from festering in other areas o…
 
TOPICS What has changed in the last three years? The first book coincided with the introduction of GDPR? Looking back how has that rolled out? The differing approaches of sports organisations to GDPR, particularly Manchester United Why you should never take anyone out of your database? The importance of the win-back plan What has developed over the…
 
Creating SEO optimized content doesn't have to be complicated. Once you understand how search engines interpret your topic authority from your content you can easily plan it to attract more traffic. These SEO content tactics will help you get Google traffic to your website and provide a high value experience that makes audiences stick around and co…
 
Communicating and fixing problems in workflow between different teams in an organization requires identifying the intersection points and being transparent with colleagues. I chatted with the great Tommy Walker, founder of WalkerBots Content Studios, about organizing content marketing to create a better workflow and streamline the content creation …
 
If you want to get Google to send traffic to your website, the days of hitting publishing and crossing your fingers are long gone. When you think about the gazillion searches going on every second, the whole thing needs a little order. So Google has a few hoops you need to jump through first. If you’ve got a website, SEO can seem a little overwhelm…
 
Listening to your audience and getting feedback from them is one of the best ways to create content they actually love and need. In this episode, we’ve invited Kathleen LeGrys, business mentor for wellness professionals, to share strategies and tips to help us connect with our audience to get the feedback we truly need. Kathleen is also the host of…
 
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more.…
 
The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're d…
 
Podcasting is a very effective tool in educating your audience. And in this episode, we’re going to get deeper in this topic with our special guest Shannon Martin, Director of Communications at Podbean. Shannon has great knowledge in this topic as she has been working in marketing and communications for over 15 years helping businesses communicate …
 
In episode 94 of The Content Strategy Experts podcast, Bill Swallow and David Turner of DCL take a look at content migration and discuss all of the players and parts involved. “It’s not just about moving the content and loading it to the new system. You actually have to transform the content from the unstructured formats.” –David Turner, DCL Relate…
 
How do you set yourself apart? If you try to do it like everyone else you'll always be second best. Mike Koenigs, The Superpower Accelerator, and I talk about what it takes to create a category of one. In fact - he tries to make ME a category of one, but I side track him with too many questions. Find Mike at https://www.mikekoenigs.com/ Learn about…
 
Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it? In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. …
 
Cheryl PlatzModern digital experiences meet humans where they are.Talking to a voice assistant. Typing on a keyboard. Reacting to a vibration delivered by your smart watch. Operating a VR game character with a gesture controller. Wherever you want to be, there is now a device and an interaction modality to take you there.Cheryl Platz is the expert …
 
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases …
 
If you want to build a personal brand so that it can support your business or your professional career, this is how to do it. In this episode, I’m catching up with Neal Schaffer to talk about what a personal brand is (and it’s probably not what you think) and how to maximize its potential as part of your marketing. Whether you’re a start-up, establ…
 
Do you want to come up with the best topic ideas for your podcast? In this episode, we’re going to teach you one easy strategy that we personally use, which will help you become consistent and organized in creating your content. The best thing is that by implementing this, you’ll have a constant flow of ideas that are relevant to your audience and …
 
Should you be creating content? What should you say? What if you don't want to be "out front"? Rich Cardona, founder of Rich Cardona media has created a business saving executives and business leaders from themselves. We talk about that and ... as always ... a lot more, including what makes the best podcast pitch and how to stand out from the pack …
 
Intimacy is an incredibly important part of any relationship because it helps us relate to our loved ones. However, getting that intimacy right isn't always easy. For many women, intimacy comes with challenges, and many of those stem from not understanding what our loved ones need from us, or what we need from them. Real intimacy takes work, but it…
 
Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging. Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how understanding them can help in all areas of communication as marketers.…
 
Marcelo LewinMarcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges.Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as…
 
Starting your own business can be daunting but it doesn’t have to be a rollercoaster if you go into it with open eyes. There are some key mistakes that can either derail your progress or even stop you completely. In this episode, I’m covering the top five, how I dealt with them, and how I continue to deal with them as my business scales.…
 
Audio quality is key to any podcast. One thing that can make your audio sound great if you are recording a podcast is a good quality microphone. In this episode, we are going to share our review of the Samson Q2U and why we think it’s a great option for podcasters today. Pros and cons of the Samson Q2U. Sample of the microphone sound without effect…
 
Setting boundaries is a huge part of taking control of our lives, but doing that can be ridiculously difficult if we're codependent. The only problem is, many of us don't know if we fall into that category or not. Despite codependence being a buzzword we're hearing a lot at the moment, many of us are still unsure about what exactly codependency is.…
 
"I am destined for greatness and failure is part of the journey to greatness." Did that give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you want…
 
Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.저자 Fractl
 
Aside from wanting your podcast to sound great, adding music can give it a distinct sound or identity that adds to your brand recall. It can also set the mood for your audience when listening to your show. So in this episode, we’re going to tackle 4 tried and tested ways of acquiring music to enhance your podcasts today. Can you use any song or mus…
 
There comes a time in many people’s careers where we take a job for… the money. Call it selling out, call it practical. Each person has to define the decision in the context of their own life. For me, it was simply selling out. Because I’d jumped out of corporate once already. And when I jumped back in, it was purely because I was lured by the sala…
 
Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry de…
 
TOPICS Why digital is the second industrial revolution Why control of the customer relationship is crucial The battleground that has been lost to the social media companies by sports Putting 'goodwill on the balance sheet' The role content plays in your strategy The current sports commercial model - ad-hoc and unstrategic "Sponsorship will become c…
 
The one person you have the most trouble forgiving is yourself. Yet much of the way we think and act was learned before we reached the age of 10. Randy Gage, author of the new book Radical Rebirth, joins Jason Hartman to discuss how we can constantly reinvent ourselves to become the best version we can possibly be. Key Takeaways: [1:30] Randy's on …
 
Patrick StaffordPatrick Stafford has a unique view of the state of content work in the fields of UX design and product management.As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going, which skills are in demand, and how writers and designers can best prepare themselves for UX writing and con…
 
We’ve spent an entire year in various forms of lockdown, so it’s no surprise that discussions about mental health are a top priority for many of us at this moment. As moms, we must check in with ourselves, and we have to ensure our kids are feeling their best, too. Feeling needed, loved, and worthy are essential for survival, but getting to that po…
 
Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads. Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more.…
 
If you asked me two years ago whether I’d be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you it was unlikely. But drawing on my experience in content marketing… I did it! In my 100th episode I’m breaking down the five essential content marketing skills that got me over the line.…
 
Email is the best way to communicate with your audience. Why? Because, unlike social media, you own your list and are in full control of how and when to connect with your audience. Learn how to set up a successful email strategy that is quick, easy, and effective with Liz Wilcox on this episode. Liz is an email strategist who works with bloggers, c…
 
In episode 93 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe talk about how to determine whether DITA XML is a good fit for smaller content requirements. “Scalability or anticipated scale is actually a good reason to implement DITA for a small team.” –Sarah O’Keefe Related links: Localization, scalability, and consistency …
 
Rachel McConnellIn Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly.Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK.Her team is a mix of content professio…
 
Experiencing some kind of pain has become normalized in our society, but it shouldn’t be. We shouldn’t have to put up with stomach aches, back pain, or headaches for the sake of it, because it’s not normal to feel physically uncomfortable. The only problem is, the main alternative to pain is an over-the-counter medication, and no one wants to be po…
 
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One …
 
Scaling your content marketing is an important step, but it's important to know both how and when to do it effectively. Brian Dean, founder of Backlinko and co-founder of Exploding Topics, explains how to scale content the right way, imparts the importance of a content calendar, and much, much more.저자 Fractl
 
Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, would you believe me? You should! I’m not saying you’re going to scale overnight at that level, but $5 a day is the perfect place to start playing while you figure out your audience, messaging and best …
 
Would you like your podcast to increase its reach and give people more ways to listen to it? One of the most crucial things to do, if you want this, is to add it in several podcast platforms like apple podcasts (iTunes), Stitcher, and many, many others. It sounds complicated but it’s not as hard as you think. Don’t worry because we’ll tell you the …
 
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