최고 Content Strategy 팟캐스트 (2025)

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161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun 22:32

4d ago22:32

22:32

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moment…

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How Kylie Kelly Signed 7 Clients In Less Than 8 Weeks of Relaunching Her Podcast [Ep 12] 27:15

19d ago27:15

27:15

What if your podcast could actually make you money — without needing a bigger audience or a million downloads? That’s exactly what happened for my client, Kylie Kelly, visibility coach, audience growth expert and host of The Email Growth Show. After years of podcasting, she’d built what looked like a “successful” show — loyal listeners, steady grow…

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206. How I Got a Dream Client from YouTube (Proof Video Marketing Works) 9:48

22d ago9:48

9:48

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking and building famili…

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160| When YouTube Breaks You (and How to Bounce Back) 19:54

11d ago19:54

19:54

We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So tod…

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159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It) 18:18

18d ago18:18

18:18

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and cons…

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158| 10 Intro Mistakes Killing Your YouTube Views 14:33

25d ago14:33

14:33

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to he…

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How Long Does It Take to See Results (ROI) From My Podcast? [Ep 11] 19:59

25d ago19:59

19:59

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Three Powerful Episode Types That Turn Listeners into Clients [Ep 10] 23:43

25d ago23:43

23:43

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The Three Stages of a High-Converting Podcast Funnel (And Where Yours Might Be Leaking) [Ep 9] 20:52

1M ago20:52

20:52

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5 Things Your Podcast Actually Needs to Convert [Ep 8] 25:31

2M ago25:31

25:31

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157| Why Your YouTube Channel Isn't Getting Clients: 3 Fixable Mistakes 11:55

2M ago11:55

11:55

Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel…

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156| Feeling Stuck? Here's Why a Challenge Might Be Your Breakthrough 25:37

2M ago25:37

25:37

Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story o…

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Why Adding Video to Your Podcast Won’t Solve Your Conversion Problem [Ep 7] 13:58

2M ago13:58

13:58

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155| How I Record YouTube Videos on the Road (Even in My Car) 10:06

2M ago10:06

10:06

Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School…

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205. What Actually Builds Trust Online (After 200 Episodes) 14:38

2M ago14:38

14:38

After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reac…

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Why You’re Not Getting Clients From Your Podcast (And What To Do in Your Next Episode) [Ep 6] 20:58

2M ago20:58

20:58

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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye) 30:54

2M ago30:54

30:54

In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics. Here’s what you’ll learn i…

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154| What I Had to Learn the Hard Way About YouTube Growth (and God's Timing) 28:39

3M ago28:39

28:39

If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. …

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204. I Studied Pamela Slim's Video. What I Found Shocked Me. 10:09

3M ago10:09

10:09

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to…

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153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them) 25:50

3M ago25:50

25:50

If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more a…

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203. The One Thing That Makes Your Brand Unforgettable (It’s Not What You Think) 15:09

3M ago15:09

15:09

🚗 A dead car battery. No phone. And an unexpected lesson in branding. This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise. Here’s what I mean: Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel. It stands out because of how it…

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152| The Truth About Feeling Called to Start a YouTube Channel 21:40

3M ago21:40

21:40

What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Wh…

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202. The 5 Trust-Building Videos Every Expert Needs (But No One’s Making) 17:23

3M ago17:23

17:23

💡 Want the free download? Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust: 👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth: People don’t buy from the …

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151| Why You Need a YouTube Podcast (Even If You Don't Podcast) 17:31

3M ago17:31

17:31

You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you've never considered yourself a podcaster. Checkout my YouTube Coaching program Thi…

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201. The One Strategy Every Video-First Brand Is Using Now 30:28

3M ago30:28

30:28

This week we’re diving into the one marketing skill most expert businesses are still ignoring… 👉 And it’s not ads. 👉 It’s not shouting louder or going viral. It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field. In this episode of The Standout Business Show, I sit down with bestselling aut…

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150| Low YouTube Views? Here's What Most Business Owners Miss 18:44

3M ago18:44

18:44

Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download T…

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200. Mel Robbins' Secret: For Experts Who Want Video Authority 13:38

3M ago13:38

13:38

What if the thing you’re avoiding on camera… is exactly what your audience needs to see? In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.” And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence. And over a million people watched. Because …

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149| The Lazy Girl YouTube Setup That Changed Everything 16:54

4M ago16:54

16:54

Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, and makes filming feel easy. I'll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop…

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199. Feeling Invisible Online? Make Your Expertise Visible in 90 Days (without posting every day) 14:26

4M ago14:26

14:26

You don’t need to go viral. You don’t need a trending sound, a big production budget, or a complicated funnel strategy. Because the most powerful way to grow demand for your business? 👉 It’s one honest, human conversation at a time. In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-f…

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148| Why Video Feels So Hard After 40 (and What to Do About It) 14:22

4M ago14:22

14:22

If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we're walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..…

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198. The Attention Advantage: What Zohran Mamdani’s Campaign Can Teach You About Standing Out 13:51

4M ago13:51

13:51

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up? In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New Yo…

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197. Why Your Content Isn’t Building Trust (And What To Do Instead) 16:43

4M ago16:43

16:43

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you. Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and gett…

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196. 4 Ways To Let Your Expert Voice Build Real Trust 13:39

4M ago13:39

13:39

What's the one thing that you’re really good at? What are the moments when you're in your zone of genius? What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience? These are the things that you not only want to communicate in your marketing, but you want to find & document the mo…

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195. Why “Posting More” Won’t Make You Visible (Do This Instead) 16:53

5M ago16:53

16:53

✨ Ready to stand out — without feeding the content machine? 👉 Book your free ‘Standout on Video’ call → https://standoutcall.com You’ve heard the advice a thousand times: Post daily. Be everywhere. Make more content. Stay “top of mind.” But here’s the truth: Posting more won’t make you more visible. It’ll make you more exhausted. In this kickoff ep…

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Manny Silva: Docs as Tests for Resilient Technical Documentation – Episode 213 36:18

5M ago36:18

36:18

Manny SilvaTechnical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.Manny Silva has created the Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technica…

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Manny Silva: Docs as Tests for Resilient Technical Documentation 36:19

5M ago36:19

36:19

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicator…

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194. Less Hustle, More Mojo - Ditching the Content Machine 8:10

5M ago8:10

8:10

The internet’s louder than ever. But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine. If you’ve ever thought: “I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.” This new season of The Standout Business Show is for you. In t…

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Podcast Calls to Action: Why The “Freebie First” Strategy Is Sabotaging Your Conversion Rates [Ep 5] 21:04

5M ago21:04

21:04

저자 Rosemarie Callender | Podcast Strategist for Coaches and Experts

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193. Does Vertical Video Really Perform Better on LinkedIn? The Data Says… Nope. 12:46

5M ago12:46

12:46

We’ve all heard it: “Vertical video performs best on mobile.” “More screen space = more attention.” “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?” Well, not so fast. In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its hea…

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The Mindset Shift You Need to Convert More Listeners | Get Clients from Your Podcast [Ep 4] 14:53

6M ago14:53

14:53

저자 Rosemarie Callender | Podcast Strategist for Coaches and Experts

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192. The Secret Advantage of Being Yourself No One Talks About 9:37

6M ago9:37

9:37

If you want to stand out, you can’t follow the rules of mainstream marketing. We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up. I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen. In …

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191. What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer 10:42

6M ago10:42

10:42

Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In …

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You Don’t Need A Big Audience To Turn Listeners Into Clients [Ep 3] 16:38

6M ago16:38

16:38

저자 Rosemarie Callender | Podcast Strategist

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190. Why Playing It Safe Might Be the Riskiest Move You Can Make 11:11

6M ago11:11

11:11

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back: 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your…

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How an Evergreen Podcast Strategy™ Sells Your Signature Offer On Autopilot [Ep 2] 18:03

6M ago18:03

18:03

저자 Rosemarie Callender | Podcast Strategist for Coaches and Experts

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One Simple Shift That Turned My Podcast Into My Highest Converting Platform [Ep 1] 11:52

6M ago11:52

11:52

저자 Rosemarie Callender | Podcast Strategist

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189. AI Video Coach in Your Pocket? 19:54

6M ago19:54

19:54

What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method. In this episode, I’m giving you an exclusive look behind the scenes of how t…

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147| LIVE COACHING: How to Create a Content Strategy Using Your Story 20:53

6M ago20:53

20:53

Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how. You'll also hear how to take your story of transformation and use…

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Jeff Eaton: Content Observability in Complex Systems – Episode 212 31:36

6M ago31:36

31:36

Jeff EatonModern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.Their framework evaluates the composition, quality, health, and effectiveness of cont…

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