Content Strategy Insights podcast

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추가했습니다 three 년 전

Larry Swanson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Larry Swanson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

14일 전18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Content Strategy Insights

시리즈 홈•Feed

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

212 에피소드

#Business #Larry Swanson #Contentstrategy #Ellessmedia #Interviews #Larryswanson #Podcasting Education

Content Strategy Insights

11 subscribers

updated 14일 전

시리즈 홈•Feed

212 에피소드

#Business #Larry Swanson #Contentstrategy #Ellessmedia #Interviews #Larryswanson #Podcasting Education

Усі епізоди

Content Strategy Insights

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Greg Dunlap: Designing Content Authoring Experiences 31:10

14일 전31:10

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31:10

Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. https://ellessmedia.com/csi/greg-dunlap-2/…

Content Strategy Insights

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Sarah Johnson: Moving Content Forward with Content-first Design 29:38

5 weeks 전29:38

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29:38

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/…

Content Strategy Insights

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Leah Buley and Joe Natoli: The UX Team of One 33:09

8 weeks 전33:09

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33:09

Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one/…

Content Strategy Insights

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Rob Punselie: Content Jobs to Be Done 31:12

9 weeks 전31:12

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31:12

A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie/…

Content Strategy Insights

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Alan J. Porter: Storytelling for Enterprise Content Strategy 32:22

13 weeks 전32:22

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32:22

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/…

Content Strategy Insights

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Joe Gollner: A Multi-layered Definition of "Content" 32:44

16 weeks 전32:44

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32:44

As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for its many aspects. https://ellessmedia.com/csi/joe-gollner/…

Content Strategy Insights

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Stephanie Pereira: Designing Hyper-localized Content 29:24

18 weeks 전29:24

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29:24

Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience. (We had an internet connection issue around 28:00 - apologies for the break in continuity.) https://ellessmedia.com/csi/stephanie-pereira/…

Content Strategy Insights

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Colleen Jones: AI and The Content Advantage 34:12

20 weeks 전34:12

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34:12

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology. https://contentandai.com/colleen-jones/…

Content Strategy Insights

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Chris Bach: The Origins of Decoupled and Composable Web Architectures 36:49

20 weeks 전36:49

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36:49

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supports these new architectures and which now serves tens of millions of customers. https://ellessmedia.com/csi/chris-bach/…

Content Strategy Insights

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Fran Alexander: Democratizing Taxonomy Practice 32:58

22 weeks 전32:58

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32:58

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this span of activities, she's always happy to bring other practitioners along with her. https://ellessmedia.com/csi/fran-alexander/…

Content Strategy Insights

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Mike Gifford: Accessibility, Sustainability, and Content Management 31:26

23 weeks 전31:26

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31:26

Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver are built as sustainably as possible, deliver accessible experiences to citizens, and work well for authors and others who use the system. https://ellessmedia.com/csi/mike-gifford/…

Content Strategy Insights

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Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture 32:03

24 weeks 전32:03

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32:03

Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems. https://ellessmedia.com/csi/michele-ann-jenkins/…

Content Strategy Insights

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Ilse Jonker and Joyce van Aalten: Content Structure and Meaning 32:02

26 weeks 전32:02

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32:02

Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years. Ilse focuses on content strategy and structure, and Joyce focuses on taxonomy and semantics. Together they build the scaffolding the supports their clients' content operations. https://ellessmedia.com/csi/ilse-and-joyce/…

Content Strategy Insights

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Vinish Garg: Bringing Product Sense to Content and Design 32:00

28 weeks 전32:00

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32:00

Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individual crafts, but Vinish encourages content, design, and other practitioners to favor product utility over their individual crafts. https://ellessmedia.com/csi/vinish-garg/…

Content Strategy Insights

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Preston So: The Case for a Universal CMS 31:53

32 weeks 전31:53

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31:53

The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfied and disillusioned. Preston So argues that the solution to this situation is universal CMS. https://ellessmedia.com/csi/preston-so-3/…