201. The One Strategy Every Video-First Brand Is Using Now

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

This week we’re diving into the one marketing skill most expert businesses are still ignoring…

👉 And it’s not ads.

👉 It’s not shouting louder or going viral.

It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.

In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection.

We dive into:
✅ Why 82% of all internet traffic being video is your wake-up call
✅ The single habit that separates the top 5% of businesses from the 95%
✅ How showing what others won’t (on video) gives you an unbeatable edge
✅ The "self-service revolution" that's rewriting how customers buy
✅ Why becoming your own media company isn’t optional anymore

Marcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal.

If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever.

Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer.

Resources:

Connect with Marcus Sheridan

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

챕터

1. The Battle for Trust in Business (00:00:00)

2. AI Trust Signals and Content Marketing (00:05:42)

3. Four Pillars of Known and Trusted Brands (00:11:22)

4. Personal Brand vs Corporate Identity (00:14:24)

5. Self-Service Sales Tools (00:19:24)

6. Video in Sales and Final Thoughts (00:26:15)