Guerrilla Marketing Secrets | Peter Freedman

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Capturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.
Timestamp:
00:00 Inspired by involvement with the meditation app Calm.
04:48 Calm succeeded by being lighthearted and approachable.
06:48 "Silly PR outshines serious PR with creativity."
12:13 Nontraditional PR is consumer-led, engaging marketing.
14:03 Viral movie about sheep shown globally.
18:08 Assess the client's comfort with quirky strategies first.
23:01 Calm's clever marketing: viral sponsorships and advocacy.
24:55 Good ideas naturally spread worldwide without effort.
29:45 Sleepstorming coined; idea gained media attention.
31:48 First sleep storyteller in residence gains attention.
36:56 Brands grow up and lose their playful creativity.
39:26 Design for attention early; marketing essential throughout.
42:05 "Essential book for leaders, authors, creators."

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