Book Marketing Strategies That Work with Melanie Herschorn

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 46:02

MP3•에피소드 홈

After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.
Want to become a published author? Visit us at: https://authorswholead.com/

309 에피소드