Beyond Book Launch | Leah Paulos

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 46:35

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In today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.
Timestamp:
00:00 Leopoldos, founder of Press Shop PR summary.
03:10 Media is part, but not all, of the launch.
06:24 Work hard, position book well for success.
09:49 Media fragmentation offers challenges and opportunities.
13:16 Series "Adventures in Cinderbottom" set in Appalachia.
17:39 Authors need to summarize their books.
19:58 Providing relevant info for publishers and audiences.
22:34 Authors must take control of their campaign.
28:51 One-off courses, intensive 6-week program, 6-month coaching.
30:01 Authors struggle due to mindset and doubt.
33:41 Promote without selling, connect with readers.
37:42 Podcast for media training and author visibility.
40:52 Publicity boosts book sales and authors' careers.
44:05 Appreciation for growth and learning in publishing.

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