81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

All In with Daniel Giordano

On this episode of All-In, Host Daniel Giordano chats with Brian Basilico, known to many as “The Bacon Guy.” The focus is on all things marketing – including the sea change that has gone on as a result of the advent of the internet. The conversation starts out with some background on Brian’s upbringing and early entrepreneurial passion for music, which turned out to reveal a powerful draw to advising people about branding and other facets of business growth.

For anyone who wonders, Brian shares a quirky backstory as to how he became “The Bacon Guy” and what the acronym means (Building Authentic Connections Online Networking). How marketers make those all-important connections has changed drastically with the explosion of social media and other web-based communications tools, but in terms of content Brian says many of the tenets remain the same. It turns out that the delivery of messages can take different forms, while effective, high-quality marketing collateral remains the same across all mediums.

Brian shares thoughts on where he is with his career, his big-picture goals (which involve more than measuring success strictly with dollar values) and a few tricks to avert pitfalls he’s stumbled into over his many years as an entrepreneur in the marketing and coaching space.

There is a lot to dig into and learn about the website optimization, online metrics and compelling content that form the core of Brian’s business – and tremendous success over four decades of helping clients create stronger sales relationships and ultimate outcomes.

To access all things Bacon Guy – including his books, podcasts and other links – click @Linktree.