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2x eCommerce and Kunle Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 2x eCommerce and Kunle Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How to Win this Q4 → Kunle Campbell

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Manage episode 444168681 series 2394134
2x eCommerce and Kunle Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 2x eCommerce and Kunle Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep454/

In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.

00:00 Introduction to Q4 Strategies
01:20 Early Engagement and VIP Strategies
02:24 Balancing Profitability with Smart Discounts
04:02 Understanding Contribution Margin
05:45 Maximizing Email and SMS Marketing
09:42 Leveraging Influencers and Retargeting
13:49 Optimizing Landing Pages and Post-Sale Retention
15:19 Conclusion and Final Thoughts

Connect with 2X eCommerce:

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Sponsors:
This episode is brought to you by: REVIEWS.io

Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.

New customers only. Terms and conditions apply.

Creators & Guests

  • (00:00) - Introduction to Q4 Strategies
  • (01:20) - Early Engagement and VIP Strategies
  • (02:24) - Balancing Profitability with Smart Discounts
  • (04:02) - Understanding Contribution Margin
  • (05:45) - Maximizing Email and SMS Marketing
  • (09:42) - Leveraging Influencers and Retargeting
  • (13:49) - Optimizing Landing Pages and Post-Sale Retention
  • (15:19) - Conclusion and Final Thoughts
★ Support this podcast ★
  continue reading

541 에피소드

Artwork
icon공유
 
Manage episode 444168681 series 2394134
2x eCommerce and Kunle Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 2x eCommerce and Kunle Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep454/

In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.

00:00 Introduction to Q4 Strategies
01:20 Early Engagement and VIP Strategies
02:24 Balancing Profitability with Smart Discounts
04:02 Understanding Contribution Margin
05:45 Maximizing Email and SMS Marketing
09:42 Leveraging Influencers and Retargeting
13:49 Optimizing Landing Pages and Post-Sale Retention
15:19 Conclusion and Final Thoughts

Connect with 2X eCommerce:

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Sponsors:
This episode is brought to you by: REVIEWS.io

Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.

New customers only. Terms and conditions apply.

Creators & Guests

  • (00:00) - Introduction to Q4 Strategies
  • (01:20) - Early Engagement and VIP Strategies
  • (02:24) - Balancing Profitability with Smart Discounts
  • (04:02) - Understanding Contribution Margin
  • (05:45) - Maximizing Email and SMS Marketing
  • (09:42) - Leveraging Influencers and Retargeting
  • (13:49) - Optimizing Landing Pages and Post-Sale Retention
  • (15:19) - Conclusion and Final Thoughts
★ Support this podcast ★
  continue reading

541 에피소드

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