최고 Executive Community 팟캐스트 (2024)

1
Getting The First Sentence Of Your Webpage Perfect with Joe Martin 59:31

1+ y ago59:31

59:31

In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line. That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe h…

1
Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer 59:58

1+ y ago59:58

59:58

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial. Join us for a thought-provoking exploration …

1
Tips On Becoming A Better Public Speaker And Getting Invited To Speak 43:11

1+ y ago43:11

43:11

This continuation of the show with Terry Weaver is a good one. As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about: - how to make better keynotes - how to land speaking engagements - how to make content to increase your influence Connect with Terry and go to one of his events! Suppo…

1
Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver 1:04:41

1+ y ago1:04:41

1:04:41

Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride. But simplification is the best tool to reduce chaos. That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community…

1
Why Jerry Seinfeld Is A Category Designer 22:14

1+ y ago22:14

22:14

This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer. Just another ordinary day on the Relationship Driven Growth Open Mic right after the show. Come to the next o…

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Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute 1:02:49

1+ y ago1:02:49

1:02:49

Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently. Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing…

1
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation 50:13

1+ y ago50:13

50:13

I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok! He then told me what his reasons for reaching out were: "I thought you’d be able to help with strategy around building an audience and a following. Ways to use dig…

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BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez 30:48

1+ y ago30:48

30:48

I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast. This isn't that presentation. This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it. This show covers: 1. The Big Audience Lie: how I realize…

1
Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand 44:45

1+ y ago44:45

44:45

After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn. Join us on the next Relationship Driven Growth Open Mic Session! Tinyurl.com/b2bcb2023 Support the show

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Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon 1:02:12

1+ y ago1:02:12

1:02:12

LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, whil…

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3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic 47:18

1+ y ago47:18

47:18

This is another excerpt from the Relationship Driven Growth Open Mic Session. Join us at the next one! Tinyurl.com/B2BCB2023 Support the show

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Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King 1:03:49

1+ y ago1:03:49

1:03:49

Most people think they know what it takes to build a thriving online community. But most people get it wrong. That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive in…

1
Host An Event For Less Than $500 Or An Airport Book Signing For Free 33:59

1+ y ago33:59

33:59

Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it. That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has pulled off, including: - a tea party at the Drake Hotel of Chicago - a book signing at an airport boo…

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Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk 1:07:40

1+ y ago1:07:40

1:07:40

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication. But I've never seen any training on how to be a great conversationalist. That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great oppo…

1
Using Category Design For Conflict Resolution - RDG Open Mic Session 33:01

1+ y ago33:01

33:01

The strategy of category design involves creating a new category instead of competing in an existing one. By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category. This is because she who states the problem best, is known to have the solution. But most people believe this only works…

1
Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin 1:04:43

1+ y ago1:04:43

1:04:43

You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends. But if you put that same effort into attracting talent, you can accomplish both those things more sustainably. That's what our next show is about! Join us for a live recording as we sit down with Ryan Englin, who w…

1
Understanding The Effect Of AI: An Non-Technical Explanation 20:59

1+ y ago20:59

20:59

There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds. That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions! Join us at the next one on a Monday at 5:30 by registering for the show at tiny…

1
Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes 1:04:15

1+ y ago1:04:15

1:04:15

Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so. But no one knows your clients like your clients themselves. Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Mic…

1
Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs 1:04:44

1+ y ago1:04:44

1:04:44

We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about. That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creator…

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Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session 22:41

1+ y ago22:41

22:41

My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic". It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic s…

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Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood 1:01:50

2y ago1:01:50

1:01:50

Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth. That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably hear…

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Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens 1:08:52

2y ago1:08:52

1:08:52

The business closest to the customer wins. This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need. But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer. That's why the idea of…

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Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor 55:52

2y ago55:52

55:52

The economy is getting worse and people are being laid off, but job hunting isn't their only option. That's why we took some time on the Relationship Driven Growth Open Mic session that follows our Monday shows to talk about your options. This included: - should you look for a job or try to start your own business? - is it possible to do both? - wh…

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Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez 1:03:58

2y ago1:03:58

1:03:58

The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it. But most of the outreach I get to be on my show SUCKS. That's why I'm going to share what works. We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that…

1
Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa 15:13

2y ago15:13

15:13

Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about how to launch a podcast successfully at a live event. It starts with how I time the length of my speeches and then goes into how our content strategist at Be The Stage, Rita Rita, …

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Ep 213 | 4 Ways To Create Speaking Points For Social Media & Stages: Hookpoint Packaging (My How To Guide) 44:17

2y ago44:17

44:17

You work so hard on coming up with great ideas that can help people, but people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first. That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better…

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[LEAKED] Mitigating Risk For Marketing Spend During A Recession - Excerpt From Relationship Driven Growth Strategy Session 25:57

2y ago25:57

25:57

Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about the current state of the economy, marketing, and how SME's will share similar pain points as large enterprises. I'd love to have you as part of the next conversation on Mondays at …

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Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg 1:01:52

2y ago1:01:52

1:01:52

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain. That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it. Join us as Mike talks us through: - why B2B is bet…

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Ep 211 | How To Become A Business Evangelist: Framework I Used To Go From Unknown To Keynote Speaker In 2 Years 1:01:21

2y ago1:01:21

1:01:21

To seed a successful community you need get insights about the people you are trying to help, and generate word of mouth about the value of bringing folks together on a mission. That is the job of an evangelist. But there are no playbooks for business evangelists, so I'm going to share the playbook that has worked for me not, multiple times. It wor…

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Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster 1:04:16

2y ago1:04:16

1:04:16

Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays. That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a n…

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Ep 209 | KEYNOTE SNEAK PEAK: Simplify B2B Community Building In 3 Steps - Your Playbook For 2023 1:11:27

2y ago1:11:27

1:11:27

With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do. It is now something all businesses need to consider. But the average business is still having a hard time understanding the r…

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Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at Lemonpie 1:03:34

2y ago1:03:34

1:03:34

Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened. But instead of just telling you about it, we wanted to find a bet…

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Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand 52:03

2y ago52:03

52:03

There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager. But understanding how to run a community works isn't what will drive mass adoption of it for business. Understanding how to profit from community is what will. That's why I'm convinced that Mar…

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Ep 206 | Making Sure Your Team Has Balance In Uncertain Times with Vivek “V” Chakrabortty 1:02:17

2y ago1:02:17

1:02:17

You asked for this one! We just talked with Vivek Chakrabortty about how we're going into "war time" for businesses- a recession for the first time in 14 years- and how to plan a business strategy for it. But we realized that no strategy will work without making sure your team is set up to succeed. Therefore, we invited V back on the show to help u…

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Ep 205 | Starting A Community While Designing A New Category w/ Sharon Joseph from GoodWork.xyz 1:00:21

2y ago1:00:21

1:00:21

Category design, evangelism, and community go hand in hand (in hand) when you building a movement around the problem you seek to solve, and we've talked a lot about each one, individually, on past shows. But we've never tried to put them all together into practice in an approachable way that a beginner can execute. That's why we're doing a live wor…

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Ep 204 | 9 Ways To Monetize A Podcast By Adding A Live Show w/ Pablo Gonzalez 55:58

2y ago55:58

55:58

Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast. But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1. Tha…

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Ep 203 | Building A "War Time" Strategic Plan for 2023 w/ Vivek "V" Chakrabortty 1:05:41

2y ago1:05:41

1:05:41

The last 10 years have been incredibly prosperous for business, and savvy entrepreneurs have built great teams to thrive in this abundant time. But next year will be different. Therefore, you need a new plan for times of increasing scarcity. You need a "war time" plan. That's why we brought Vivek "V" Chakrabortty, CEO of the Kavi Group, who helps F…

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Ep 202 | 5 New Lessons Learned from Relationship Flywheel Bootcamp - Special Edition 1:32:37

2y ago1:32:37

1:32:37

We JUST wrapped up our 3rd iteration of teaching our entire strategy and process, and it was our best one yet! But you shouldn't have to take the class to learn some great takeaways that can improve your content strategy. That's why we're bringing the stars of our most recent Relationship Flywheel Bootcamp to share their biggest takeaways with you.…

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Ep 201 | How To Sell Without Being Salesy w/ Brent Hale, CEO of Maverick App 1:04:19

2y ago1:04:19

1:04:19

As community builders and networkers, we're great at opening doors, and driving attention to the problem they are solving, but if you're like me, an aversion to coming off "salesy" stops us from getting the results we want. That's why when I saw an approach that feels authentic for sales, driven by a tool that enables it, I reached out to have the …

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Ep 200 | The Greatest Campaign I've Ever Seen: The Launch of The Ultimate Sales Machine New Edition w/ Amanda Holmes (200th Episode Special) 1:04:35

2y ago1:04:35

1:04:35

How do you bring your best work to the market? You can have a great brand. You can have a great product. But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach. That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the …

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199 | How To Use Content To Break Into a New Idustry + Relationship Driven Growth Strategy Session w/ Pablo Gonzalez 1:15:02

2y ago1:15:02

1:15:02

This was last week's Relationship Driven Growth Strategy Session- you know, the thing that happens after the show that I keep inviting you to during the shows! I'd love to have you join us on the next one! SHOW AGENDAS on Mondays at 4:40pm ET: - 4:30-5:30pm ET Interview and Q&A with an expert - 5:30-6:30pm ET open office hours with the Be The Stage…

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Ep 198 | Creating Challenges To Launch Communities (and Solve Other Business Problems) w/ Chris Colt 1:05:42

2y ago1:05:42

1:05:42

Engagement is the biggest sign of a healthy B2B Community, and a once you have it, it's easy to recruit new members, but driving the initial engagement is hard to do. That's why I'm so into the cohort class as a community onboard, but challenges may just be even better! Challenges provide a "quick win". In business terms, that's known as "speed to …

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Sell Without Being Good At Sales (What Works For Me) & Other Advice - Relationship Driven Growth Strategy Session 59:29

2y ago59:29

59:29

This is from the weekly AMA we host after the live show every week at 5:30pm EST. We don't publish all of them, but wanted to share this one with you so you'd feel welcome to join us. Come at 4:30pm for the show and stay or join us at 5:30pm for just this part. It's the same link. Register here: https://tinyurl.com/b2bcbseason5 Here is what we disc…

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Ep 197 | Best Community Playbook I've Seen: PEAK Community w/ Judd Burakove 1:03:57

2y ago1:03:57

1:03:57

2 years ago, I registered for a Zoom event to meet one of my heroes, found a super valuable community of marketers that could really help my career (PEAK Community), and signed up. But I completely underestimated how well-designed this community was, and how much it would move the needle for me. That's why we're doing a deep dive into the PEAK Comm…

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Ep 196 | How To Build A 1-Person Media Company for Marketing w/ Jerry Macnamara 1:06:31

2y ago1:06:31

1:06:31

The most successful business you hear about today have found a way to engage their market with content, and effectively transformed their marketing team into media companies. But most smaller businesses and solo-preneurs feel like they don't have the resources to pull it off. That's why seeing how CEO Coach, Jerry MacNamara, figured out how to do i…

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Ep 195 | How To Open New Markets Through Content Led Community w/ Carlos Monteiro 1:03:21

2y ago1:03:21

1:03:21

You've seen content-led community work for people like Chris Walker and Pablo Gonzalez to establish a new category in their markets, but what if you're moving into a completely different market? That's why we talked to a guy who moved from Brazil to Denmark and used the same playbook to: - land a job in a new country - establish a personal brand in…

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Ep 194 | Best Practices For Small Business Growth- SPECIAL EDITION Badass Business Summit Recap 1:06:12

2y ago1:06:12

1:06:12

I got to spend a few days networking and learning from a small business expert community at the Bad Ass Business Summit, but I want you to meet and hear from them too! That's why I'm inviting my favorite people I met from the Bad Ass Business Summit on the show to tell you their biggest takeaway, themselves! Judging by last year's event, this will …

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Ep 193 | 10 Lessons From 10 Experts On Community- SPECIAL EDITION CMX Summit Recap! 1:18:13

2y ago1:18:13

1:18:13

I get to spend a few days at the epicenter of community, and meet all the best experts in the world at CMX Summit, but I want you to meet and hear from them too! That's why I'm inviting my favorite people from CMX Summit on the show to tell you their biggest takeaway, themselves! If there is anything I've learned so far is that the "community crowd…

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Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love 43:23

2y ago43:23

43:23

In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since. But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results. So we took a closer look at what really made it work to see if there…

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Ep 191 | What VC Money Thinks of Community w/ Randall Crowder 1:09:53

2y ago1:09:53

1:09:53

Community has hit a tipping point in marketing circles, and it's rapidly getting thrown into company playbooks, but if Venture Capital doesn't buy in, it won't transcend corporate culture. So let's find out what VC's think of it right now. That's why I picked Randall Crowder's brain about the current status of community in the VC world. Randall led…

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