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Using Category Design For Conflict Resolution - RDG Open Mic Session
Manage episode 360150849 series 2985796
Pablo Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pablo Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The strategy of category design involves creating a new category instead of competing in an existing one.
By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category.
This is because she who states the problem best, is known to have the solution.
But most people believe this only works for companies with giant coffers seeking massive scale.
That's why this example of category design thinking to resolve a conflict between two civic groups in Santa Cruz really stood out to me.
So we discussed it on the Relationship Driven Growth Open Mic Session we host after every live show. It generally starts at 5:30pm EST on Mondays right after the B2B Community Builder Show wraps up.
Come for the show, stay for the Open Mic... or just come for the Open Mic one of these Mondays, and bring an interesting take. I'll make content from it for you.
Would love to see you there! Register at tinyurl.com/B2BCB2023
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