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Pablo Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pablo Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love

43:23
 
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Manage episode 342297607 series 2985796
Pablo Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pablo Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since.
But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results.
So we took a closer look at what really made it work to see if there was anything we could do to speed up the positive feedback loop.
That's when we realized most of the value originated from 25 super-members, and it completely changed the way we approach a community launch.
We realized that:
IF we can sprint to activate a nucleus of 15-25 members,
THEN the positive outcomes of community will produce business results faster,
SO your C-suite can't say "no"!
By the end of 2021, we figured out how... and to top it all off, it pays for itself on the front end!
It is simple strategy of creating a cohort based online class to bring your tribe on a journey together, unite them, and then continue to nurture them/add value by making them the heroes of the community.
In this session, you'll learn:
- what we did to launch the year 1 $40M community (this was just direct attribution!)
- how to incorporate an online cohort to accelerate the results of your community (and have the launch pay for itself!)
- what are the next steps once the 4 weeks are over and it's time to make sure you keep engagement up in your community (everyone's biggest issue!)
Time make community available to everyone!
SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/
Use Coupon Code: B2BCB as the coupon code (good through) 10/01
Support the show

  continue reading

249 에피소드

Artwork
icon공유
 
Manage episode 342297607 series 2985796
Pablo Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pablo Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since.
But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results.
So we took a closer look at what really made it work to see if there was anything we could do to speed up the positive feedback loop.
That's when we realized most of the value originated from 25 super-members, and it completely changed the way we approach a community launch.
We realized that:
IF we can sprint to activate a nucleus of 15-25 members,
THEN the positive outcomes of community will produce business results faster,
SO your C-suite can't say "no"!
By the end of 2021, we figured out how... and to top it all off, it pays for itself on the front end!
It is simple strategy of creating a cohort based online class to bring your tribe on a journey together, unite them, and then continue to nurture them/add value by making them the heroes of the community.
In this session, you'll learn:
- what we did to launch the year 1 $40M community (this was just direct attribution!)
- how to incorporate an online cohort to accelerate the results of your community (and have the launch pay for itself!)
- what are the next steps once the 4 weeks are over and it's time to make sure you keep engagement up in your community (everyone's biggest issue!)
Time make community available to everyone!
SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/
Use Coupon Code: B2BCB as the coupon code (good through) 10/01
Support the show

  continue reading

249 에피소드

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