최고 Rob Meyerson 팟캐스트 (2024)

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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott 1:03:13

1M ago1:03:13

1:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …

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501 Unsticking Deals by James Muir 1:20:57

1M ago1:20:57

1:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…

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500 The Power of Instinct by Leslie Zane 1:04:29

2M ago1:04:29

1:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…

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499 The Consumer Behaviour Book by Tas Tasgal 1:09:43

2M ago1:09:43

1:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…

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498 Buyer Personas by Jim Kraus 1:07:00

2M ago1:07:00

1:07:00

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…

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497 The Smart Advertising Book by Dan White 1:22:57

2M ago1:22:57

1:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…

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496 Chaotic Change by Nicholas Webb 1:18:12

2M ago1:18:12

1:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…

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495 Brand Naming by Rob Meyerson 1:06:52

3M ago1:06:52

1:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…

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Alex Center links package design to fashion 56:18

3M ago56:18

56:18

Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…

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494 The Road To Hell by Nick Asbury 1:24:07

3M ago1:24:07

1:24:07

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…

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493 Blue Goldfish 2.0 by Stan Phelps 1:01:19

3M ago1:01:19

1:01:19

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…

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Designing Brand Identity book launch at Noise 13 42:54

3M ago42:54

42:54

This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Br…

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492 Presentation Ready by Terri Sjodin 59:05

3M ago59:05

59:05

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…

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491 Lean Marketing by Allan Dib 1:25:30

4M ago1:25:30

1:25:30

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…

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490 Inside The Black Box by Bob Hoffman 50:38

4M ago50:38

50:38

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…

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The Brand Names Report: A walkthrough and summary 27:24

4M ago27:24

27:24

Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These p…

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It's Time: I'm Going to Retire 4:35

4M ago4:35

4:35

Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!…

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489 The Content Entrepreneur by Joe Pulizzi 1:14:39

4M ago1:14:39

1:14:39

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…

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488 Social Media Explained 3.0 by Mark Schaefer 1:22:22

4M ago1:22:22

1:22:22

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…

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Fabian Geyrhalter builds and launches successful brands 56:45

4M ago56:45

56:45

Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purp…

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487 The ABM Effect by Alisha Lyndon 59:48

5M ago59:48

59:48

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…

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BONUS! They Ask, You Answer in German by Rene Neubach 52:54

5M ago52:54

52:54

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, f…

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486 Public Speaking With Confidence by Philipp Humm 1:00:24

5M ago1:00:24

1:00:24

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has wo…

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485 The Customer Copernicus by Charlie Dawson 1:11:17

5M ago1:11:17

1:11:17

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge b…

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484 The Unsold Mindset by Colin Coggins and Garrett Brown 1:15:34

5M ago1:15:34

1:15:34

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing book as much about life as it is about selling." What if the greatest salespeople on the planet are the opposit…

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Rob Meyerson 팟 캐스트

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How Brands Are Built

How Brands Are Built

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The Marketing Book Podcast

Douglas Burdett

1
Keeping Innovation Alive

Bill Nottingham

1
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott 1:03:13

1
501 Unsticking Deals by James Muir 1:20:57

1
500 The Power of Instinct by Leslie Zane 1:04:29

1
499 The Consumer Behaviour Book by Tas Tasgal 1:09:43

1
498 Buyer Personas by Jim Kraus 1:07:00

1
497 The Smart Advertising Book by Dan White 1:22:57

1
496 Chaotic Change by Nicholas Webb 1:18:12

1
495 Brand Naming by Rob Meyerson 1:06:52

1
Alex Center links package design to fashion 56:18

1
494 The Road To Hell by Nick Asbury 1:24:07

1
493 Blue Goldfish 2.0 by Stan Phelps 1:01:19

1
Designing Brand Identity book launch at Noise 13 42:54

1
492 Presentation Ready by Terri Sjodin 59:05

1
491 Lean Marketing by Allan Dib 1:25:30

1
490 Inside The Black Box by Bob Hoffman 50:38

1
The Brand Names Report: A walkthrough and summary 27:24

1
It's Time: I'm Going to Retire 4:35

1
489 The Content Entrepreneur by Joe Pulizzi 1:14:39

1
488 Social Media Explained 3.0 by Mark Schaefer 1:22:22

1
Fabian Geyrhalter builds and launches successful brands 56:45

1
487 The ABM Effect by Alisha Lyndon 59:48

1
BONUS! They Ask, You Answer in German by Rene Neubach 52:54

1
486 Public Speaking With Confidence by Philipp Humm 1:00:24

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485 The Customer Copernicus by Charlie Dawson 1:11:17

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484 The Unsold Mindset by Colin Coggins and Garrett Brown 1:15:34

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