On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine
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Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…
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Fabian Geyrhalter builds and launches successful brands
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Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purp…
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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant
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Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…
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#321 - How Mila Nailed Success: The 20 Million Dumplings Club
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Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…
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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré
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In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…
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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors
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In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…
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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands
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Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…
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#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias
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Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertisi…
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Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip wh…
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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Po…
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#314 - Scaling Growth In Beauty with ILIA Beauty VP of Digital & Ecommerce, Cherene Aubert
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Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you b…
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#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
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Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized bra…
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Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content strategies, and comprehensive content calendars for these companies and other clients, helping brands transform into publishers built for…
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#312 - Dad Gang Decoded: Building a Fatherhood Community One Hat at a Time With Bart Szaniewski
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Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a p…
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#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom
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Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to…
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#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy
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John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all –…
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#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron
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Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead. In this epis…
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#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell
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Rikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, an…
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#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing
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Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention…
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#306 - Rosa Li, Wildwonder - Bootstrapping A Multi-Million $ Beverage
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Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients. In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've mana…
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#305 - Nikole Flores & Ali Karsch - The PR Playbook for Emerging Brands
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Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more. Togethe…
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#304 - Ryan Denehy, Electric AI - What It Takes To Build & Run A Unicorn
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Episode brought to you by More Staffing Ryan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business. Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Ventu…
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#303 - Sam Lessin, GP Slow Ventures - The Future of Commerce, Community, & Creators
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Episode brought to you by More Staffing Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multipl…
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#302 - Jimmy Farley, Creator's Corner - Scaling Organic TikTok: 1 Billion+ Views and Counting
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jimmy Farley and TikTok's Monetization 2. TikTok Shop Distribution and Influencer Management 3. Content Creation Strategies and Viralit…
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#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Braindrive and its Cognitive Benefits 2. Momentous Company Evolution 3. Financial Milestones and Revenue Streams 4. PR Lotion Developme…
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#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to …
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#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Shopify's Ecosys…
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#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop
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Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. TikTok Strategie…
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#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers
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Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction of Guest: William Gasner 2. Concept of Micro-Influencer Marketing 3. Importance of Data Analysis in Influencer Marketing 4. …
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#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands
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Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Bubble Goods 2. The Journey of Jessica Young 3. The Purpose of Bubble Goods 4. Strategies and Features of Bubble Goods 5.…
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#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jeremy Barbara and Sundays 2. YouTube as an Effective Platform for Influencer Marketing 3. Creating a Strategy for Influencer Campa…
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#294 - Paul Jarrett, Bulu - How The Best Brands Nail Logistics & Fulfillment
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Importance of personal relationships in business 2. Proactive measures for building connections 3. Challenges and solutions in logistics and fulfil…
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#293 - Scott Crumrine, Guava Family - Building A Product First 8+ Figure Baby Brandy
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Finding unique solutions for parents. 2. Leveraging industry events for visibility. 3. Focusing on selling through their website. 4. Overcoming obs…
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#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: Monitoring affiliates regularly for compliance. Preference for historical partnerships and familiarity. Meeting with affiliates and ensuring transpare…
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#291 - Meghana Dhar - Social, Creators, & Future of Digital Commerce
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Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-o…
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#290 - Peter Sivas, Floof - Building A DTC Pillow Powerhouse
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On this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business. We cover: - Prioritizing branding before product development. - Conducting focus groups and analyzing consumer data. - Exploring opportunities to partner with platforms l…
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#289 - Mina Elias Build A Multi-Million Amazon Business
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. In this episode of DTC POD, Mina joins Blaine…
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#288 - How Bawi Went From College Dorm to Nationally Distributed Beverage Disruptor
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. We cover: 1. Overcoming obstacles, fundraisin…
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#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals
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On this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent. We cover: 1. Connecting creators, brands, and agencies for successful collaborations. 2. Focusing on sustained partnerships for effectiveness. 3. Crea…
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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
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On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opport…
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#285 - This Week in Bev Wars: Ty Haney launches her bev brand, Prime recalls, Liquid Death to IPO and more.
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Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! We cover: 1. Threads Strategy For Consumer Brands 2. Slow and consistent growth for Threads. 3. Potential opportunities for brands on Threads. 4. Liquid Death's rapid growth and IPO plans…
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On this episode of DTC POD, join hosts Blaine Bolus and Ramon Berrios as they chat with Mike Xhaxho, creator of Waterboy, a popular TikTok account and brand. Mike shares his unexpected journey from starting a personal TikTok account to gaining millions of views and launching a successful product. We chat about the power of storytelling in his video…
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In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strat…
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#282 - Liz Giorgi - The Future of Content For Consumer Brands
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On this episode of DTC POD Liz Giorgia joins Blaine & Ramon to cover all things content as well as the big news of Trend's acquisition by soona. We cover how shopping will become integrated into all aspects of the internet, the diverse landscape of content like user-generated content, reviews, product photography, custom content, and more. We chat …
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#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand
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On this episode of DTC Pod, Blaine chats with Robbie Salter, one of the founding partners of Jupiter. Robbie shares his journey of creating innovative products and addressing the needs of both men and women. They discuss how to build a brand, starting from scratch, navigating supply chain issues to inventory management, building a CX flywheel, and …
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#280 - This Week In Consumer & Commerce: China, Vertical Integration, Supreme, Lalo, & more.
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Episode brought to you by Trend & Finaloop. On this episode of DTC POD, Blaine and Ramon discuss the latest trends in commerce, including issues with leakage, coupon codes, and overpaying on affiliate commissions. They also talk about the success of DTC brands and how consumers prioritize products. The conversation also touches on the challenges of…
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#279 - Adam Robinson - The fastest way to 10x email revenue
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59:21
On this episode of DTC POD, hosts Blaine Bolus and Ramon Berrios bring on guest Adam Robinson to discuss a range of topics, including email marketing tactics, legal and ethical concerns around pixel retargeting, and the growth of Robinson's company Retention. Robinson shares how his company has developed a free product for server-side tracking and …
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#278 - Everything You Need To Know About AI x Commerce
49:09
49:09
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49:09
Episode brought to you by Trend & Finaloop. On this episode of DTC POD, Frank joins blaine to chat about how e-commerce companies can use AI models to personalize the shopping experience for each individual shopper. They talk about how ML automation and AI can enrich the product side by considering factors such as color, category, and weight to pre…
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