#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand

DTC POD: How The Best Brands Are Built

On this episode of DTC Pod, Blaine chats with Robbie Salter, one of the founding partners of Jupiter. Robbie shares his journey of creating innovative products and addressing the needs of both men and women. They discuss how to build a brand, starting from scratch, navigating supply chain issues to inventory management, building a CX flywheel, and the importance of having a mission greater than your product.

We cover:

1. Haircare innovation and product development

2. Supply chain challenges and inventory management

3. Building a brand strategy consultancy

4. Investing in venture capital and startups

5. Entrepreneurship and asking questions

6. Customer experience and packaging

7. Mental health advocacy and giving back

Timestamps

[00:05:40] Finding a problem worth solving

[00:10:01] Developing dandruff care products

[00:12:17] Embracing curiosity

[00:16:00] Finding manufacturers

[00:18:18] Decisions on product ingredients

[00:22:56] Packaging vs product quality

[00:26:57] Importance of customer experience, female perspective

[00:33:09] Overcoming supply chain issues, prioritizing customers

[00:36:56] Honesty and transparency

[00:40:51] Focus on mental health

[00:44:11] Nights and Weekends brand consultancy

[00:47:53] Importance of trust in a partnership

Revolutionizing the Haircare Market:
"We knew that better was possible. Something that felt a little bit more elevated. When you looked across the category, other categories, and you saw there was innovation being done, both from a packaging perspective, a formulation perspective, a messaging perspective."

The Importance of Products Over Packaging:
"At the end of the day, I don't think people really care about the package that they received... We knew that we had made the right decisions and that we were on to something good."

Becoming a Successful Entrepreneur:
"I think what makes a good entrepreneur, one of the qualities that makes a good entrepreneur is a great level of comfort looking stupid when asking questions, right?"

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Robbie Salter - Co-CEO and Co-founder of Jupiter
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated