최고 Powered By StoryBrand 팟캐스트 (2024)

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Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy 35:00

5h ago35:00

35:00

Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to c…

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#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results 32:45

5h ago32:45

32:45

If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if t…

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Impact Live Recap: Essential Takeaways for Business Leaders 30:42

6d ago30:42

30:42

In this podcast episode, Hannah Eisenberg, the host of TrustBuilders, recaps her key takeaways from the most recent Impact Live 2024 conference in Hartford, CT. Compared to the last one in April, the room had a sense of urgency. Organic search is drastically declining, taking lead generation efforts through inbound marketing down with it. A lot of …

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Overcoming Obstacles and Embracing Your Unique Voice with David Ask 33:06

7d ago33:06

33:06

We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about usi…

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#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers 26:49

8d ago26:49

26:49

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If…

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Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell 35:55

14d ago35:55

35:55

Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impa…

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#178: How to Work with Your ADHD to Boost Focus and Productivity 36:05

15d ago36:05

36:05

Traditional productivity advice often assumes a “one-size-fits-all” solution, but for many people —especially those of us with ADHD or other neurodivergent traits—that approach can actually slow you down. You may even feel ashamed of your inability to focus or stay organized, but the real problem might be that the traditional methods weren’t design…

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Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss 29:21

21d ago29:21

29:21

The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today …

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#177: Why “Both-And” Thinking is the Future of Leadership 35:42

22d ago35:42

35:42

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- Leading a business means constantly being pulled between competing demands…

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Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips 31:02

28d ago31:02

31:02

Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today…

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#176: Ian Cron—What Does Your Enneagram Reveal About Your Marketing Style? 36:33

29d ago36:33

36:33

What does the Enneagram have to do with marketing? A lot more than you might think! Your Enneagram type shows how you process information, make decisions, and approach creativity. From perfectionism to overthinking, these innate tendencies directly impact your marketing approach. If you’ve had trouble connecting with your audience or executing a wi…

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Get Your Podcast Featured in More Media Outlets with Leah M. Forney 33:24

1M ago33:24

33:24

One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. …

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#175: The Financial Therapy You Didn’t Know You Needed 36:24

1M ago36:24

36:24

Money stresses us out. Whether you're a small business owner or just trying to manage personal finances, it can feel like you’re always juggling competing priorities. Should you be saving more? Investing in your business? Can you even afford to? Add in the weight of societal pressures, and it’s easy to see why 73% of Americans rank finances as thei…

1
The Value of Referral Partners Through Podcast Guests with Carol Hamilton 28:42

1M ago28:42

28:42

There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making mea…

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#174: Al Andrews—What to Do When Achieving Your Big Goals Leaves You Feeling Empty 36:02

1M ago36:02

36:02

We all strive for success, but at what cost? Climbing the ladder often comes with unexpected challenges. As you work toward your goals, it’s easy to focus on the next milestone, only to realize that collecting more accolades leaves you feeling empty instead of fulfilled. Many high achievers find themselves grappling with stress, isolation, and a lo…

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Amplifying Women's Voices With Podcasting and Empathy with Amy Pons 28:50

2M ago28:50

28:50

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creati…

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#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing 28:39

2M ago28:39

28:39

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make…

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The Power of StoryBrand in our Podcast Content with Lauren Cockerell 40:34

2M ago40:34

40:34

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cocker…

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#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing 18:59

2M ago18:59

18:59

Is your brand’s message failing to pack the punch you know it should? It’s easy to get stuck when you want to make a bold statement in your marketing but fear the potential backlash. Many business owners feel like they're holding back, worried that being too outspoken might turn people off. But this can water down your messaging, leaving you with a…

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Escape the Social Media Hamster Wheel with Mark Herschberg 41:05

2M ago41:05

41:05

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the alg…

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#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience? 38:51

2M ago38:51

38:51

You're sitting on a goldmine of knowledge—and you know you could package it up into an online course and help people. But every time you think about actually doing it, you hit a wall. You don't have an audience. You have no idea how to find people who'd actually pay for your course. It all feels too overwhelming, and you're starting to think it's j…

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The Power of Authentic Engagement on Instagram with Jillian O'Keefe 32:38

2M ago32:38

32:38

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing…

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#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down 24:47

2M ago24:47

24:47

Is your business feast or famine? Are you struggling to maintain consistent sales, even when you know there's demand? This is a common small business challenge—going from "everyone wants it" to crickets. So how do you keep the momentum going and turn those crickets into a steady hum of excited buyers? As part of our Getting Unstuck series, today’s …

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7 Types Of Content Worth Investing In In 2024 & Beyond 33:28

2M ago33:28

33:28

In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so. Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first…

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Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson 36:01

3M ago36:01

36:01

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to t…

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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand? 24:05

3M ago24:05

24:05

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what s…

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We Need To Completely Rethink Our Content Marketing Strategy From The Ground Up 21:53

3M ago21:53

21:53

In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape. Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives int…

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Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya 30:16

3M ago30:16

30:16

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with e…

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#168: Getting Unstuck—How to Fund Your Startup When You're Strapped for Cash 34:17

3M ago34:17

34:17

Being a scrappy entrepreneur is all about making the most of what you have. But when it comes to funding your business, it's easy to feel like you've hitting a brick wall. Financial realities can make your dream of starting a business seem unlikely, or worse: completely impossible. Have hope, heromaker! If you're bootstrapping your startup, you jus…

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The Power of Email Marketing: Myths and Realities with Kendra Corman 31:02

3M ago31:02

31:02

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not…

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#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience 19:22

3M ago19:22

19:22

If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, like tourism or art, success depends on connecting with a specific grou…

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Social Enablement: Boosting Revenue Through Authentic Connections with Rob Durant 44:14

3M ago44:14

44:14

Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic …

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Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander 28:24

3M ago28:24

28:24

Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence …

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#166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them) 30:39

3M ago30:39

30:39

Is your marketing falling flat, even when you’re putting in the work and following all the best advice? You've read the books, listened to the podcasts, and implemented the strategies, but you're still not seeing the results you want. It can be a frustrating puzzle, especially for those who’ve invested time and energy learning solid marketing frame…

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Trust and AI: How ChatGPT And Other AI Tools Can Transform Your Business with Cary Weston 37:43

3M ago37:43

37:43

Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…

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Simplifying Complex Topics for Your Audience with Menekse Stewart 29:32

4M ago29:32

29:32

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term con…

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#165: Getting Unstuck—Solving the Lead Generation Puzzle 22:05

4M ago22:05

22:05

You’ve probably heard the saying, “If you build it, they will come.” But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone’s spirit, especially when you know your product is top-notch. Rest assured, the problem isn’t yo…

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The Importance of Self-Mastery in Podcasting with Kim Romain 32:55

4M ago32:55

32:55

So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and st…

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#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales 25:41

4M ago25:41

25:41

You've spent hours perfecting your pitch, confident that this time, you'll convert your audience into enthusiastic customers. But once again, the response is lukewarm, and nobody buys. What gives? If this scenario sounds familiar, then this episode is for you! We’ve heard from many marketers and business owners who found themselves frustrated after…

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Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer 36:04

4M ago36:04

36:04

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content yo…

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#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy 32:10

4M ago32:10

32:10

Too many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they’re trying to tell their audience all about what makes their business so great — and then they’re confused when their audience reacts with a shrug and says, “I don’t care.” How can businesses reach new customers whe…

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Financial Planning for Podcasters and Business Owners with Brandon Neely 31:58

4M ago31:58

31:58

Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is …

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#162: Let’s Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work? 31:39

4M ago31:39

31:39

It’s hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You’re good at what you do, so more and more people seek you out. Your workload grows, and before you know it, you can easily lose touch with the passion and purpose you once had. Burnout sets in, and if you’re not car…

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Automate Your Podcast to Save Time and Energy with Joe Casabona 39:37

4M ago39:37

39:37

Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating hig…

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#161: How to Handle Objections the StoryBrand Way 32:52

4M ago32:52

32:52

If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today’s episode, J.…

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Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts 43:02

5M ago43:02

43:02

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these w…

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#160: From Local to Global—How to Adapt Your Message for International Audiences 28:40

5M ago28:40

28:40

Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campa…

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How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino 48:22

5M ago48:22

48:22

In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…

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Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang 32:06

5M ago32:06

32:06

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Con…

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#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch 34:45

5M ago34:45

34:45

Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential c…

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