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Marketing Made Simple and Powered by StoryBrand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Made Simple and Powered by StoryBrand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers

26:49
 
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Manage episode 446468427 series 2994328
Marketing Made Simple and Powered by StoryBrand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Made Simple and Powered by StoryBrand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too clear, it can seem dull. The real challenge is finding that sweet spot that balances creativity and clarity. So, how do you create a marketing message that sets you apart without confusing people?

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins, joined by StoryBrand Certified Guide Director Macy Robison, kick off a brand-new series where they're "talkin' shop" with marketing experts from different industries. Macy explains how businesses can stand out by embracing what makes them unique while staying clear in their messaging. Whether you run a local business, nonprofit, or tech company, you’ll walk away with practical tips you can apply right away to help you clarify your message and attract more customers. Tune in to learn how to strike the balance between creativity and clarity so your marketing actually works.

--

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

202 에피소드

Artwork
icon공유
 
Manage episode 446468427 series 2994328
Marketing Made Simple and Powered by StoryBrand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Made Simple and Powered by StoryBrand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too clear, it can seem dull. The real challenge is finding that sweet spot that balances creativity and clarity. So, how do you create a marketing message that sets you apart without confusing people?

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins, joined by StoryBrand Certified Guide Director Macy Robison, kick off a brand-new series where they're "talkin' shop" with marketing experts from different industries. Macy explains how businesses can stand out by embracing what makes them unique while staying clear in their messaging. Whether you run a local business, nonprofit, or tech company, you’ll walk away with practical tips you can apply right away to help you clarify your message and attract more customers. Tune in to learn how to strike the balance between creativity and clarity so your marketing actually works.

--

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

202 에피소드

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