Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya

Listeners to Leads

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion!

Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.

In this episode of Listeners to Leads, Tania Bhattacharyya is sharing the importance of repurposing past content to simplify your marketing and actionable steps you can take right now to best utilize your LinkedIn to market your podcast.

Tania and I also chat about the following:

• LinkedIn’s evolution from a corporate platform to a place for creators.
• The benefits of repurposing your evergreen content on LinkedIn.
• Connecting with influential people in your industry through articles and messages.
• Making marketing your podcast easy – so it can keep being fun.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TANIA BHATTACHARYYA:

LinkedIn

Instagram

Lumos Marketing

The Campfire Circle podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

챕터

1. Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya (00:00:00)

2. Introduction to Tania Bhattacharyya. (00:01:39)

3. The evolution of LinkedIn from a corporate platform to a place for creators. (00:03:56)

4. The benefits of repurposing podcast content on LinkedIn. (00:08:05)

5. SEO benefits of LinkedIn articles and embedding Spotify audio. (00:15:56)

6. Using LinkedIn to connect with influential people in your industry. (00:20:09)

7. Tips and advice for using LinkedIn as a podcaster. (00:26:45)