The Climate Crisis is imminent. However, despite the urgency of the crisis, there is still a severe lack of diversity and inclusivity in the climate and conservation sector. Women continue to be marginalized from the political sphere because of gender stereotypes, lack of access, and socio-economic-structural barriers. Tackling this is the organiza…

In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro. Find out more about Mel: meldriver.co Sh…

Tasmania, the land of the endangered Tasmanian Devil and the extinct Tasmanian tiger, is one of Australia’s most biodiverse regions. Various species of possums, wallabies, seals, penguins, and platypus roam the island state. Unfortunately, the region’s rich ecosystem is under severe threat from habitat clearance and degradation, amplified by the sp…

Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch. From landing page builders and e…

The Daintree Rainforest, located on the northeastern coast of Queensland, is amongst the most pristine rainforests globally. Over 10 million years older than the Amazon Rainforest, the Daintree is part of the Wet Tropics of Queensland. This forms the largest contiguous rainforest in Australia. Countless endemic species of avifauna are found in the …

In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much. I’ll break down the key reasons why this …

The Grevy’s Zebra is the largest extant species of equid in the world. Unfortunately, the species is listed as “Endangered” by the IUCN Red List. With less than 2,000 wild individuals found in pockets of Kenya and Ethiopia, the Grevy’s Zebra is the most threatened of the three zebra species. In the 20th Century, hunting for their skins was the prim…

Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more. Tune in to listen 🎧 Find more ab…

Coraf Reefs around the world are under severe threat. It is estimated that around 10% of the global coral reefs are dead while about 60% are under severe threat due to anthropogenic pressure. Climate change remains the primary threat to coral reefs around the world, with increasing sea temperatures catalyzing coral bleaching, which results in the d…

Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re read…

Nature forms the foundation of the world’s economy. Nature-based solutions focused on climate mitigation contribute about USD 170 billion worth of ecosystem services to the global economy. However, the dependencies of the nature of the global economy and the related risks and opportunities to the economy have not received much attention from corpor…

Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the rig…

In a previous episode of The Think Wildlife Podcast, we briefly touched upon the role of artificial intelligence and biacoustic monitoring in wildlife conservation. On a similar note, in this episode, I interview Professor Ed Mitchard, to discuss the role of remote sensing in forest conservation Through the use of satellites, remote Sensing allows …

In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques…

Over the last few decades, the world has witnessed a technological revolution to tackle the climate crisis. However, more recently, there has been a growing consensus about the role of nature and nature-based solutions in tackling, not only the Three Planetary Crisis but also various pressing societal issues, such as poverty. The goals of nature-ba…

In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainab…

The Penguin is amongst the most unique taxa of birds in the world. These flightless, aquatic birds are highly adept swimmers, having adapted to spending half their lives underwater. Penguins, with the aid of flippers and their streamlined bodies are known to swim over 20 kilometres an hour in seas while hunting for prey. There are currently between…

In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms,…

‘If we and the rest of the back-boned animals were to disappear overnight, the rest of the world would get on pretty well. But if the invertebrates were to disappear, the world’s ecosystems would collapse.’ Sir David Attenborough. From pollination and seed dispersal to pest control and nutrient cycling, insects and other invertebrates provide human…

In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event…

Africa’s wilderness has captured the imagination of millions of people around the world. Despite its exploding population and rapidly growing economies, the continent has often been the flagbearer of conservation globally. This ranges from the conservation of elephants and rhinos in southern Africa to the creation of Kavango Zambezi, the second-lar…

In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified appro…

In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video marketing and the precision of Meta advertising. Whether you're a seasoned marketer or just starting out in business, th…

Collaboration is essential for conservation. The complexity of conservation challenges is often multifold and requires the involvement and cooperation of multiple stakeholders. Additionally, the sharing of resources, particularly funding, and technical expertise from a variety of sectors, immensely contribute to the success of conservation initiati…

If you’ve been struggling to turn your leads into paying customers, this episode is for you. I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and techniques to improve each stage of your funnel to get better results. The first step is to know where you're at ri…

Meet the Pangolin. The world’s most trafficked mammal. Pangolins are also known as scaly anteaters due to the protective keratin scales covering their skins. Unfortunately, these protective keratin scales are leading to the pangolin’s downfall. Keratin is in high demand in China and Vietnam (the usual suspects) for traditional Chinese Medicine and …

If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts. In today's episode I'm going to talk about sales funnels and break it down step-by-step for you. You'll walk away with knowing what sales funnel is and how to create one that con…

The Amazon River Dolphin, known locally as the “Boto”, is the largest species of river dolphin in the world. The species is also the most widespread river dolphin, covering six different countries in South America. Unfortunately, the Amazon River Dolphin is classified as “Endangered” by the IUCN Red List. Commercial fishing remains the primary thre…

In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So,…

Globally, there are 15 species of cranes spread across all continents baring South America and Antarctica. With eight species, East Asia has the highest crane diversity. A few species of crane, such as the Siberian and Demosille crane, are known to migrate thousands of kilometers to avoid the harsh winter months of Siberia. Across their range, cran…

After tigers and lions, the jaguar is the third largest species of wild felid and the only species of the Panthera genus (big cats) to be found in Americas. The current range of jaguars extends from southern USA, across Mexico and Central America to the Amazonian rainforest. In Central and South America, jaguars inhabit tropical rainforests, decidu…

Listed as “Vulnerable” by the IUCN Red List, The African Lion is one of the most threatened species in the world. The population of this regal carnivore has dropped drastically from over 200,000 individuals a century ago to approximately 24,000 today. Almost half of this population is found outside protected areas, often in human-dominated landscap…

Once upon a time, the Great Indian Bustard was close to becoming India’s National Bird. However, the species is now considered Critically Endangered by the IUCN Red List, with less than 100 individuals remaining in the wild. The species is predominantly found in Rajasthan, though sightings do occur across the Deccan Plateau. Collisions with windmil…

One of the most charismatic species of the rainforests of south-east Asia is the orangutan. The orangutan is the only wild species of Great Ape found in Asia, with the remaining three, gorillas, chimpanzees, and bonobos, found in Africa. Until 1996, the orangutan was considered one individual species. However, since then the species has been divide…

I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room. Many of us shared a similar message on stage, which was rea…

One of Asia’s most elusive predators is the Clouded Leopard. Until 2006, the term clouded leopard referred to one ubiquitous species found across the Eastern Himalayas, mainland Southeast Asia, and the islands of Borneo and Sumatara. However, extensive genetic analysis of various populations revealed two sister species of clouded leopard. The first…

The highly biodiverse island Borneo forms one of the largest remaining intact forests of Southeast Asia. Also, the world’s third largest island, Borneo is a stronghold for various charismatic and endangered megafauna species, including orangutans, clouded leopards, elephants, proboscis monkeys and sunbear. Unfortunately, the rainforests of south-ea…

The Eastern Ghats is amongst the most biodiverse regions in India. This discontinuous mountain range is spread predominantly across Tamil Nadu, Andhra Pradesh, Odisha and Karnataka. A study conducted by ATREE found over 200 species of birds in the Eastern Ghats, which includes the endemic Jerdon’s Courser. The region also has healthy populations of…

Dugongs are amongst Asia’s most charismatic marine mammals. The species is often referred to as "sea cows" as their diet predominantly consists of seagrass. The range of the dugongs is fragmented across the warm coastal waters of the western Pacific Ocean to the eastern coast of Africa. In India, their range extends across the Western and Southern …

India is a wildlife paradise. Despite being the largest democracy and fastest-growing economy in the world, wildlife has recovered throughout the country. From tigers of Madhya Pradesh to hornbills and Amur falcons of Nagaland and the lions of Gujarat, India is home to conservation miracles. Capturing these stories is RoundGlass Sustain. With the a…

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast. So let’s go back to basics, and look at…

The Markhor is one of Central and South Asia's most charismatic mountain ungulates. The species is scattered across the Karakoram Range, Afghanistan, and the western Himalayas. The Markhor, often called the “Screw-horned Goat” is the national animal of Pakistan. In Persian and Pahto languages, the word “mārkhor” translates as "snake-eater" highligh…

With over three decades of conservation experience, Dr. Sanjay Molur, is one of India’s leading wildlife biologists. He was a part of the team of scientists which formulated the IUCN Red List Categories and Criteria. Since 1995, Dr. Molur has conducted the status assessments of over 10,000 (sub)species and ecosystems. He was amongst the earliest sc…

Neha Sinha was once an environmental reporter at The Indian Express. However, she is now one of India’s leading conservationists. Throughout her career, Neha has utilized her aptitude for communication and advocacy to improve policy and safeguard India’s precious wildlife. One of the most prominent campaigns Neha has supported is the Amur Falcon Ca…

The Western Ghats is one of the world’s 36 biodiversity hotspots. Older than the Himalayas, the Western Ghats is home to at least 508 species of birds, 227 reptile species, and 139 mammal species. The region is home to the largest population of Asiatic elephants, with an estimated population of around 11,000 individuals across eight distinct popula…

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really? Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't. Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to…

The sloth bear is the most widespread of the four bear species found in India. More popularly known as “Baloo” from the Jungle Book, sloth bears are found across a large variety of habitats below an altitude of 1,500m, such as tropical forests, scrubland and grasslands. Sloth bears are regionally extinct in Bangladesh and [are listed as “Vulnerable…

Over the last few years, the world has celebrated the recovery of various species of large carnivores from the cusps of extinction. This includes the brown bears and gray wolves of North America and Europe, the tigers of South Asia, and the lions and leopards of Africa and Asia. However, much of this recovery has occurred despite rampant habitat fr…

Once upon a time, Scotland was amongst the most biodiverse regions of Europe. However, over the last few centuries, Scotland, like the rest of the United Kingdom, lost most of its biodiversity. Megafauna, such as the European bison, brown bear, gray wolf, and European beavers, were all hunted to extinction. Moreover, the Scottish Highlands have als…

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses…