How RightMessage Founder, Brennan Dunn, is changing the Internet through a unique software customer validation approach

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Brennan Dunn started as a freelance developer, then after starting, scaling, and exiting an agency, he decided to start a software company, Planscope which he sold in early 2016 and co-founded RightMessage, a software company that helps bring on-site personalization to the masses. He is also founder of Double Your Freelancing.

00:20 - Brennan's Journey
03:20 - Validation of Software With Feedback
04:20 - Finding His Co-Founder
05:40 - MVP: Building A Course Before The Software
07:15 - Learning What People REALLY Wanted
08:40 - The #1 Thing People Say: "What do I do with this?"
10:05 - Building A Direct Competitor To Something vs When There Isn't
Much Out There
11:35 - Software: Start With Education and Let Outcomes of Education
Dictate Product Strategy
13:05 - Marketing Strategy: Content (Free and Premium) and
Educational Webinars To Strategic Partners' Audiences
17:50 - How to Approach Potential Strategic Partners: Detailed Plan
of Value + Proof of Results
23:35 - Failures Turned Into Lessons: Trial & Error, Being Pretty
Analytical and Marketing Assets
28:50 - Brennan's Why: "A Better Internet"
35:15 - Lightning Questions

30 에피소드

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