#052: Orna Ross — How to Succeed as Indie Author, Marketing Essentials, Paying Yourself First

London Writers' Salon

Poet, novelist and founder of the Alliance of Independent Authors, Orna Ross, on her career from traditional to indie publishing and what it takes to succeed as an indie author. We talk about the benefits of self-publishing, marketing tips, reaching income goals, the '20 Books to 50k' goal, and why pushing past the 1st book is critical. She also tells us why paying yourself first is so important, even in the early days.

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ABOUT ORNA ROSS

Orna Ross is a bestselling and award-winning author of historical fiction and inspirational poetry. She is also a creativity facilitator and the founder-director of the Alliance of Independent Authors (ALLi). She has been named one of The Bookseller's Top 100 people in publishing and advocates for self-publishing as an artistic expression and viable business option for authors.

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RESOURCES

• ALLi: Alliance of Independent Authors
• Jane Friedman: How I Got My Rights Back
• A Creativist Compendium
• ACCESS Marketing: Attract, Captivate, Connect, Engage, Subscribe, Satisfy, Sell
• Self Publishing Advice from ALLI
• Author marketer David Gaughran
• Joanna Penn's The Creative Penn
• Victoria Strauss's Writer Beware
• Reedsy - for hiring people to help with your self-publishing work
• Community of romance writers who are self-publishing: https://www.independentromance.com
• 20 Books to 50k
• Mark Dawson's Self-Publishing Formula
• Bryan Cohen - courses on advertising
• Ingram Spark
• How indie publishers can get on Audible
• Orna's poetry on Instagram: https://www.instagram.com/ornaross.poetry/
• Orna's website: https://ornaross.com/
• Orna's patreon page: https://ornaross.com/become-a-patron/
  

FOLLOW ORNA ROSS

• Website
• Instagram - @ornaross.poetry

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For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.

For free writing sessions, join free Writers’ Hours: writershour.com.

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