What High-Achiever Executors Do with Garrett Atkins

Underdog Empowerment

During the holiday season a lot of people slow down, but not Zach’s guest, Garrett Atkins. Today’s episode is being recorded in Garrett’s studio, Half Coast Studios in St Louis, MO. There, he records his own podcast, The Official St. Louis Podcast. Garrett was once named the Most Admired Business Leader in St. Louis, but he wasn’t always business savvy. He says his entrepreneurial journey started in high school at the age of 16. His first job was knocking on doors and pitching windows and siding. He was bringing in $30,000/year at 16 and was quickly promoted to supervisor. Having learned a lot about sales, his next lesson would be in recruiting more salespeople. Not very academically disciplined, Garrett would try his hand at college and drop out soon after.

From there, Garrett job-hopped quite a bit. He sold cars, did inside sales at a startup, worked for credit repair companies, and at mortgage companies. Garrett went through 7 or 8 jobs in just 3 years, but he credits that for where he is today. Working an array of jobs, Garrett gained a lot of knowledge. It was while working at the startup company that Garrett saw how easy it was to start a business. By age 20, Garrett started a full service digital marketing agency. His success with that company was the catalyst for starting other companies. Three years later, Garrett was able to start his recording studio. As most of his friends were just coming out of college, not having had a real job yet, Garrett was already a successful business leader.

Beyond business lessons, Garrett learned a lot of life lessons along the way too. He learned that nothing is guaranteed and that family is everything. Watching his parent’s business go under in 2008 through no fault of their own, leading to the loss of their home, was a pivotal point in Garrett’s life. What could have scared him away from entrepreneurship, instead gave him the drive to take control of his own destiny. It’s also the reason he wanted to have his hands in more than one business, because if one went under, he still had backup plans.

What You’ll Learn:

• What it means to ‘fail forward’.
• How the appraisal business changed in 2008.
• Why a backup plan is always a good idea.
• And much more!

Favorite Quote:

“Unorthodox business strategies are how you differentiate yourself from other people.” -Garrett Atkins

How to Get Connected:

Personal Website

Vie Media

Half Coast Studios

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How to Get Involved:

Get podcasting help here.

For more on how to grow your business, check out this episode.

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