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3 personal branding secrets you’re not using with Sara Uy
Manage episode 506871000 series 3662397
Gayle Kalvert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gayle Kalvert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls.
Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.”
In this episode, Sara shares how she built her personal brand. She gets real about the pressure to always be “on,” how to deal with content burnout, and why showing up consistently matters more than being polished.
In this episode, you’ll learn:
- How to transition from employee to entrepreneur with grace
- What makes people actually follow and stick around
- How to find your voice without copying everyone else
Highlights:
(00:00) Meet Sara Uy
(03:28) Cold calling during COVID and finding TikTok
(08:54) Leaving a job you love without burning bridges
(12:17) What happens when you post consistently
(15:22) Breaking through a mental block
(21:26) Sara’s 3 tips for building your personal brand
(25:39) Creating videos when you’re short on time
(32:31) What SellingSara does for sales teams
Resources:
Sara’s LinkedIn: https://www.linkedin.com/in/saraplowman/
Sara’s TikTok: https://www.tiktok.com/@sellingsaraa
Sara’s Instagram: https://www.instagram.com/sellingsaraa/
Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/
Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.
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