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What makes a B2B influencer worth the investment with Brianna Doe
Manage episode 505517233 series 3662397
Gayle Kalvert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gayle Kalvert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Influencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them?
In this episode of Marketing in Progress, Brianna Doe, founder and CEO of Verbatim, talks about the reality of influencer marketing. She discusses why follower count is not always the most important metric, how to spot creators who will deliver, and what to know about pricing and negotiations.
In this episode, you’ll learn:
- What brands need to know before investing in creators
- The rise of AI-generated influencers
- Why corporate employees are building their personal brands
Highlights:
(00:00) Meet Brianna Doe
(02:06) Keeping up with marketing trends
(04:01) AI-generated influencers are here
(04:56) How brands should budget for creators
(07:46) What makes a B2B influencer worth it
(09:32) The rise of employee influencers in tech
Resources:
Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/
Brianna’s website: https://www.weareverbatim.com/
Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/
Gayle’s website: www.gaylekalvert.com
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