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What’s actually working in B2B marketing right now with Rachel Downey
Manage episode 508161727 series 3662397
Gayle Kalvert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gayle Kalvert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us.
In this episode, Rachel Downey, founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic thought leadership.
In this episode, you’ll learn:
- What community building can do for your pipeline
- The difference between impactful thought leaders and “thought parrots”
- The case for doing less but doing it consistently
Highlights:
(00:00) Meet Rachel Downey
(06:01) B2B marketing needs to feel human again
(10:20) Community-led growth that drives revenue
(15:40) Who should really be speaking for your brand
(17:38) Two ways to get employees to post online
(19:30) B2B marketers need to stop doing this
(22:10) Consistency builds results
Resources:
Rachel’s LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/
Rachel’s website: https://shareyourgenius.com/
Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/
Gayle’s website: www.gaylekalvert.com
Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.
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