The Evolution Of Engagement Metrics Over The Next 18 Months Voices Of Search // A Search Engine Optimization (SEO) & Content Marketing podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast »
The evolution of engagement metrics over the next 18 months

24h ago 3:16

MP3•에피소드 홈

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors.

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