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Optimizing for search visibility vs reader engagement
Manage episode 499011351 series 2427082
Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1643 에피소드
Optimizing for search visibility vs reader engagement
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 499011351 series 2427082
Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1643 에피소드
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