One word that describes the current state of E-E-A-T in AI Search

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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2M ago 3:15

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E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting the pendulum swing from E-E-A-T obsession toward a renewed focus on relevancy and topic uniqueness.

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