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One major shift in data-driven marketing campaigns in five years
Manage episode 504168879 series 2427082
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1662 에피소드
One major shift in data-driven marketing campaigns in five years
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 504168879 series 2427082
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1662 에피소드
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