Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The number of people who have been forcibly displaced continues to increase alarmingly; as of mid 2022, the UNHCR has reported that for the first time on record, the number of forcibly displaced people worldwide has surpassed 100 million. This is a staggering figure in itself, but another tragedy of the enormity of this number is that it often overshadows the fact that every one of those 100+ million is a distinct individual who has had their life irrevocably altered and their inspiring story tends to be buried under the statistics. During the first edition of the Migration Summit in 2022, we hosted various storytelling sessions where we heard from displaced individuals, with the aim of humanising these statistics. Similar to these sessions, we are looking to amplify the voices of some incredible individuals who have overcome obstacles far beyond our imagination. The aim of this podcast is to share the journeys of six individuals striving for the dignified life they deserve. Given that education and employment are often a pivotal part of the road to a financially stable, dignified life, this podcast will share insight on their journeys, with a focus on their education paths and livelihoods. In this podcast, we hope to contribute to the shift in the narrative of refugees across the world and encourage stakeholders and listeners alike to take action. We do not want the label of refugee to define these individuals as powerless victims, instead, we intend to portray them as the determined individuals that they are with full agency to succeed in any way they desire, given the right resources. This podcast series will consist of seven episodes. It will be released in January, in the run-up to the Migration Summit 2023 which will explore the theme “Co-creating pathways to learning, livelihood, and dignity”.
The number of people who have been forcibly displaced continues to increase alarmingly; as of mid 2022, the UNHCR has reported that for the first time on record, the number of forcibly displaced people worldwide has surpassed 100 million. This is a staggering figure in itself, but another tragedy of the enormity of this number is that it often overshadows the fact that every one of those 100+ million is a distinct individual who has had their life irrevocably altered and their inspiring story tends to be buried under the statistics. During the first edition of the Migration Summit in 2022, we hosted various storytelling sessions where we heard from displaced individuals, with the aim of humanising these statistics. Similar to these sessions, we are looking to amplify the voices of some incredible individuals who have overcome obstacles far beyond our imagination. The aim of this podcast is to share the journeys of six individuals striving for the dignified life they deserve. Given that education and employment are often a pivotal part of the road to a financially stable, dignified life, this podcast will share insight on their journeys, with a focus on their education paths and livelihoods. In this podcast, we hope to contribute to the shift in the narrative of refugees across the world and encourage stakeholders and listeners alike to take action. We do not want the label of refugee to define these individuals as powerless victims, instead, we intend to portray them as the determined individuals that they are with full agency to succeed in any way they desire, given the right resources. This podcast series will consist of seven episodes. It will be released in January, in the run-up to the Migration Summit 2023 which will explore the theme “Co-creating pathways to learning, livelihood, and dignity”.
In this compelling episode of Voices of Resilience , host Clay Lowe sits down with Daniela Alba , an advocacy and communications specialist at Jesuit Refugee Service in Rome. Daniela shares her powerful personal story as a Mestizo woman from Colombia who experienced forced displacement as a child and has since dedicated her career to fighting for the rights of forcibly displaced people worldwide. Together, they unpack the evolving landscape of labor rights in the digital economy , the increasing exploitation of vulnerable workers , and the systemic challenges facing forcibly displaced individuals. Daniela provides insight into the post-pandemic shift in labor policies , the lack of protection for climate migrants, and the grassroots advocacy efforts driving change.…
In this episode, host Clay Lowe speaks with Giselle Gonzalez, Founder and CEO of EqualReach, and Susan Achiech, Founder of Tech-Femme Algorithms and a full-stack developer from Kakuma refugee camp. Together, they explore how transitioning from traditional freelancing to team-based project work can create meaningful opportunities for displaced talent. Giselle shares how EqualReach connects skilled refugee talent with global businesses through streamlined processes, while Susan discusses her journey as a South Sudanese leading Tech-Femme Algorithms, a platform training refugees in tech skills. The two guests delve into the challenges refugees face in freelancing, including steep competition and limited visibility, and highlight how team-based models foster shared learning, collaboration, and better outcomes. Susan also reflects on her mentorship experience with Giselle through Na’amal, gaining critical skills in client management and confidence. The discussion also emphasizes the importance of building trust, addressing systemic barriers such as platform access and payment systems, and fostering collaboration across sectors to unlock the digital economy for marginalized communities. With actionable insights for businesses, displaced talent, and the broader ecosystem, this episode is a powerful reminder of the potential for resilience and transformation. Don’t miss Giselle’s and Susan’s inspiring takeaways: “Trust is our most valuable currency,” and “There is no shame in not knowing; that’s the only way you can learn.”…
In this episode of Voices of Resilience , we explore the transformative potential of Jobtech in fostering inclusivity for refugees. Guests Brenda from the Jobtech Alliance and Simon from the African Youth Action Network, share their expertise, highlighting innovative approaches to reducing barriers, empowering displaced individuals, and integrating them into the digital economy. Key topics include scaling tech-enabled skilling platforms, bridging gaps in digital literacy and advanced training, and addressing systemic challenges like asset access and ecosystem fragmentation. They also discuss the importance of mentorship, mindset shifts, and collaboration between private and humanitarian sectors. Tune in to discover how job tech is reshaping the future of work for refugees and creating sustainable pathways to economic resilience.…
In this episode of Voices of Resilience , host Clay Lowe speaks with Rai Friedman, founder and CEO of Global Rights Defenders, about the impact of government policies on refugee employment, using Kenya as a key case study. Rai shares her journey into refugee advocacy and highlights the importance of migration governance in creating sustainable solutions for refugee integration. The discussion explores Kenya’s innovative policies under the Global Compact for Refugees (GCR), such as transitioning refugee camps into settlements, which have fostered economic growth and social harmony for both refugees and host communities. Key topics include the barriers to refugee employment, such as restrictive work policies and limited access to formal jobs, and the potential of digital work to empower refugees, despite challenges like lack of ID recognition and banking access. Rai emphasizes the need for inclusive policies and grassroots efforts to bridge gaps between law and practice, enabling refugees to contribute economically and socially. This episode underscores the importance of collaboration among nations and organizations to address the global refugee crisis and unlock opportunities for integration and self-reliance.…
In this episode, we delve into the opportunities offered by digital platforms like Upwork, Fiverr, and Appen, as well as specialized platforms like NaTakallam and Step Up One, which leverage refugees' unique skills in areas such as language tutoring and cultural exchange. Emerging platforms like CrowdGen by Appen are also highlighted for their adaptability in supporting refugee workers. The episode emphasizes the importance of soft skills for digital success, including communication, time management, adaptability, and cultural sensitivity. We also address the significant challenges faced by refugees, such as digital literacy gaps, payment barriers, and legal obstacles, while exploring emerging trends like platform cooperatives, microtasking platforms, blockchain technology, and AI integration. Our guests share actionable tips for building strong client relationships, such as delivering high-quality work, maintaining clear communication, and focusing on professionalism. Key messages include the transformative power of digital skills, strategies to overcome systemic barriers, the critical role of soft skills, and freelancing as a viable career path leading to professional growth and entrepreneurship.…
In this episode, we focus on education and skill development for the future of work, with guests Laura Jardine Patterson, founder of CONCAT, and Justin Justin Paluku Mbunzule, a data analyst and Kenyan refugee involved in supporting other refugees in Uganda. Justine founded UP With Africa and supported MIT ReaCT in opening their Hub in Uganda at a center where he taught other refugees about IT. Justin, a refugee in Uganda, emphasizes the need for access to advanced education and technology to empower refugees to pursue self-sufficient careers in tech. Laura's company, CONCAT, employs refugees and women in web design, promoting inclusive employment in tech. She highlights the importance of non-traditional education paths and personal development over formal degrees for sustainable employment in marginalized communities. Both guests discuss the challenges faced by refugees, including limited resources like internet access and technology and barriers to traditional education. They advocate for more holistic support in skill development, combining education, technology access, and financial stability. The episode also explores the benefits of remote work and the importance of community-building for displaced individuals.…
This episode explores the intersection of AI technology and refugee employment, featuring Jina Krause-Vilmar, President and CEO of Upwardly Global, and Blein Alem, a network admin and IT support professional. The discussion delves into the potential of AI to empower refugees and immigrants in their career journeys, as well as the challenges they face in accessing and utilizing AI tools for career development. Jina and Blein share insights on the impact of AI on workforce programs, the need for inclusivity in AI design, and the potential for AI to enhance human potential. They also discuss the importance of upskilling and leveraging AI for career development, emphasizing the role of organizations in providing guidance and resources for individuals from underrepresented communities. Jina's emphasis on the need for AI to be designed with and for refugee communities, ensuring that the data used to train AI models is representative of diverse backgrounds, sheds light on the challenges faced by refugees in accessing and utilizing AI tools for career development. Blein's personal experiences as a refugee and IT professional provide a firsthand account of the barriers encountered in accessing AI tools and knowledge, particularly in regions where such resources may not be readily available. Hearing from these two perspectives sheds light on the importance of inclusive AI design and the potential of AI to empower refugees through upskilling and accessing relevant resources. Their voices address the existing challenges and barriers to ensure that AI tools are inclusive and beneficial for individuals from diverse backgrounds.…
In our latest podcast episode, Chris Maclay, Program Director at Jobtech Alliance, explores the changing landscape of work in Africa, highlighting the transformative role of "Jobtech" platforms. He shares how digital platforms are now a necessity to connect people to job opportunities, including those from marginalised groups like refugees and women. Chris also discusses the importance of digital upskilling and adaptability as critical components for a workforce increasingly influenced by AI and remote work. The episode explores questions like how can job tech platforms facilitate access to jobs? Can they start connecting workers to both local and global markets? And finally, are jobtech platforms offering alternative routes to income? The conversation tackles these questions while examining the challenges and opportunities AI brings to the job market in Africa. Tune in to discover all the insights that reflect a nuanced vision of the future of work, where platforms not only provide employment but also foster community, innovation, and resilience in the African workforce.…
Season 2 of the Voices of Resilience podcast themed ' The Future of Work for Refugees ' dives deeper into the intersection of technology and remote work, specifically focusing on how these factors impact forcibly displaced individuals and refugees. In Season 1, the podcast amplified the voices of refugees, sharing their personal journeys, challenges, and successes in securing dignified livelihoods. This season builds on that by bringing in experts from the fields of migration, technology, and the future of work paired with individuals experiencing displacement to discuss how innovations like artificial intelligence and digital tools can transform access to work for refugees and displaced communities. Throughout Season 2, listeners will hear from a range of guest speakers who explore critical themes such as the role of technology in creating inclusive employment opportunities, the impact of digital economies on refugee workforces, and the future of freelance work. The season aims to shift the narrative around refugees, highlighting their potential as skilled contributors to the digital workforce while exploring practical solutions for long-term, sustainable employment. This season will also examine key issues like education, policy development, and how to ensure that remote work is truly accessible to refugees across the globe.…
In this teaser for Season 2, Na’amals’ Executive Director Lorraine Charles, highlights Na’amals’ work over the past year, including the release of their impact report and the launch of two new projects in Kenya and Ethiopia. These initiatives support refugees and host communities in accessing remote employment. She also shares news about an exciting new research project, funded by the World Bank, which aims to explore the impact of training and support for refugees to secure remote work. Stay connected with Na’amal on social media for more updates and insights!…
Tune in to listen to an episode where Lorraine, Alpha, Sonia, and Clay reflect on the intakes and lessons from the episodes from Series 1 of the podcast Voices of Resilience. This episode presents the vision and mission of the Migration Summit, happening in April 2023 - a month-long global convening designed to build bridges between diverse communities of displaced learners, universities, companies, nonprofits and NGOs, social enterprises, foundations, philanthropists, researchers, policymakers, and employers around the key challenges and opportunities for refugee and migrant communities. Make sure you check the Migration Summit website at: https://migrationsummit.org/ . To sign up for the events happening during the month of April as part of the Summit, access the Eventbrite link: https://www.eventbrite.com/cc/migration-summit-2023-1787469 . To learn more about Na’amal’s future events and projects, sign up for our newsletter: https://linktr.ee/na_amal . Make sure to keep an eye out for Series 2 of the podcast Voices of Resilience, which is coming out very soon! If you have any ideas about themes for the podcast, do not hesitate to reach out to us at: naamalprojects@naamal.org .…
On this week’s episode, we spoke to Nassim Majidi. She is a researcher and the co-founder of Samuel Hall, a social enterprise dedicated to conducting research on migration and forced displacement in Asia, Africa, and Europe with the goal of informing policy action and other forms of positive impact for communities. Nassim speaks to us about her paper titled ‘Storytelling in Research with Refugees’ which explores the potential that presenting research through storytelling has in both capturing the authentic voice of the research participants and connecting the intended audience to the story through constructed points of relatability. Tune in to hear all about this amazing research practice and Nassim’s wisdom around research ethics and better research practice and learn the realities of conducting research on the topic of migration and displacement.…
Everyone has a story and each story needs a way of expression. For some, it is poetry, for others through music. Marieke and Sarah create both poetry and music with the refugee community at a refugee center in Belgium. The safe space they created for people to be authentic and share their stories has its own journey of commitment, passion and love for poetry, music, and humans. In this week’s episode, Marieke and Sarah talk about the process of creating songs and poems about migration stories with refugees and asylum seekers in Belgium. The journey is often very transformative as it brings people from different cultures and backgrounds together as a community where everyone’s story is heard and celebrated, all under the umbrella of the universal power of music and words. To change the narrative about refugees and displaced populations, they invite us to participate in active dialogues with those willing to share their stories and learn to honor and respect them. Tune in to listen to “I am a Word”, “I could be you, You could be me”, and “Open the Borders” - three incredible songs inspired by migration stories. Make sure to check their community-building project through music and poetry at guidingsong.com .…
When war broke out in Syria, 31-year-old Baraah Ramadan hoped that she would, somehow, still be able to live in her home and lead an ordinary life. However, when a bomb nearly struck her house, she realized she needed to flee to a safer environment with her husband and three children. In this week’s episode, Baraah talks about how uniquely difficult forced migration is for women and mothers. She speaks about how remote working made it possible for her to be able to support her family while raising her children in her new-found home in Turkey. She walks us through the incredible ways she has had to adapt to her new environment in Turkey and how through all the turmoil, she was able to find her purpose in life: supporting and leading other women to careers in tech. Baraah currently holds a BA in Information Systems Engineering from Syrian Virtual University and she works remotely as a program manager for Paper Airplanes. She invites us all to re-evaluate how we view refugees and to continue to bring their voices and experiences to the mainstream inorder to reshape the narrative around their existence.…
Suha has been working on raising awareness and empowering migrants and refugees around the world for many years. She is passionate about storytelling and she finds inspiration and strength in the stories of the people she works with every day. She is the Co-Founder and Strategic Director of Migration Jam, a storytelling platform founded and run by refugees and migrants that seeks to change the mainstream negative narratives about migrants and refugees through ethical storytelling and inter-communal dialogue. In this week’s episode, Suha shares her story from having to flee Syria together with her family and move to Istanbul, Turkey where she currently lives. In Turkey she had the possibility to engage with multiple organizations and stakeholders operating in the development sector and social change. She shares unique lessons and insights from her story of migration and career journey. For her it is not only about the work she does, but the joy she finds in connecting and working with people. This is something that she found at MigrationJam, through the various projects, diverse team, and impactful mission the organization has. Suha invites us to take action and engage in meaningful conversations with migrants and displaced individuals. Listening actively to one’s story is the first step in breaking the stereotypes and changing the mainstream negative narrative about displaced populations and their journeys of migration. For more information about MigrationJam, visit their website at https://migrationjam.com/ , https://www.linkedin.com/company/migration-jam/ and https://www.instagram.com/migrationjam/ .…
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