Don't Do Marketing, Be Marketable. (Threads dead, baby?)

Voice Marketing with Emily Binder

Emily Binder에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emily Binder 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 4:50

MP3•에피소드 홈

Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

Branding
PR
Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.

I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.

Book a marketing coaching session: emilybinder.com/call

Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast

Mini-pod YouTube playlist: youtube.com/emilybinder

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

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